This one will sting a bit. Especially to the ones who have gone to advertising schools to learn creativity. There are a plethora of books that teach the art of advertising and there are gurus who have taught the art of storytelling themselves. Not invalidating their accomplishments or teachings completely, the #DotsFired now is set […]
How often have we seen brands fight for the top spot in the industry? Answer: Almost every day. Some use conventional ways to advertise their brands and some take a leap of faith and go over the top to be there. Rarely, the battle gets ugly, but most of the time, the competition is a […]
Here’s a topic that’s open for a healthy and a constructive debate (unlike the parliamentary ones) where we put out an opinion in public and they get to either support or counter it. So, shots (we mean, dots) have been fired. What’s your thought on this? MOST CREATIVE CAMPAIGNS ARE WASTED ON DIGITAL MEDIA Our […]
What used to be drum rolls and fanfare in the yesteryears is now a business that is approximately worth $628 billion globally. There’s a reason why ‘Advertising’ as a business has grown to such an extent. Today’s world has grown unforgiving and competitive, and everyone wants to sell everything they have. But, how did all […]