Design plays an important role as the copy or to say at times, it plays a greater role than the messaging written for an advertisement. Each passing day as we are moving towards minimalism, the importance of design is getting multiplied. With ever-rising importance of design in advertising, knowing vital insights about design helps in understanding […]
The word ‘content’ is now well known and stands as an important facet of digital advertising. One of the pillars of communication undoubtedly is – content. The existence of digital advertising has given a free hand to the pace of advertising. With each passing year, as the pace of communication is accelerating, it is paving […]
The world’s largest festival economy is transitioning through an unseen and unprecedented pandemic. India, which thrives on festivities is now sustaining through various ways between these days of change. Right from buying clothes, homes, and cars to firecrackers, house décor, party essentials, and everything else seem to be on a temporary low with a hope […]
Survival of the fittest, that’s the rule of today’s markets. You have to flex your creative or marketing muscles to stay ahead in the market competition. Especially in advertising, your presence and visibility matters the most. The competition can be extremely fierce and aggressive. You have to sharpen your qualitative and marketing edge at all […]