Design plays an important role as the copy or to say at times, it plays a greater role than the messaging written for an advertisement. Each passing day as we are moving towards minimalism, the importance of design is getting multiplied. With ever-rising importance of design in advertising, knowing vital insights about design helps in understanding the topic in depth.
The art and skill of combining text and pictures in advertisements, magazines, or books, is called ‘Graphic Design’. The word graphic design stands closely to advertising as the nature of advertising in such times is thriving on the visual representation of products, services, concepts and ideas. Design is the first touchpoint of an advertisement followed by the messaging or copy. Going by the popular phrase, ‘first impression is the last impression’ in advertising, the design is that ‘first’ impression onto the eyes of a reader through visuals. Right colours, aesthetics and flow of a piece all are a part of a design and that’s how it affects the results of an advertisement. A poor design can rupture a brand’s image whereas a well-thought design can boost sales or conversions. An advertisement is also a game of placing elements rightly with the right tone of colours and all these come under the arc of ‘Design’.
Design complements messaging
A neat and visually appealing design can do wonders. It does not help in grabbing the attention of the audience but also enhances the quality and essence of messaging written on it. Whereas, an advertisement might have great messaging but what if it fails to catch the attention of the users which can be an outcome of poor design. On the other hand, a decent copy can get a boost owing to a great design.
Any form of advertising is an attempt to introduce or promote an existing service or product in a specific direction. One of the key elements for making people buy a product or service happens over the first elementary string of – trust. Until the consumer believes in a brand, they won’t buy or use the product. And for such trust-building, design plays an important role. Every piece of creative that is released in the form of a blog post, brochure, or campaigns have a lot to say about a brand. If the design looks unprofessional, the chances of one not buying the product are higher. Good design speaks for a company’s stature, quality and positioning.
Good design influences visibility
In today’s world of advertising, where tons of content pieces are being posted online every day, a campaign needs to stand out to make an impact. Good traction or conversions are only a promise if the campaign makes a visual impact. And all this stands as a possibility only with good design. Good design increases the visibility and engagement of a creative in turn multiplying the chances of conversions or sales.
We at 3 Dots Design have been carrying ‘Design’ as an insignia to dictate our forte which spearheads our everyday game in advertising. After thorough research, the team works together to build a strategy that is built for tapping various essential touchpoints. Based on the first framework and strategy, a creative strategy is developed which stands for driving results through the creation in any form (campaigns, content pieces and more). We strive to create campaigns and designs which are unique and visually appealing enough to break through the monotony of scrolling through a feed and make an impact.