It’s no big surprise that Coronavirus globally won the title of “Party-Pooper of the Year” unanimously. While some businesses had plans to expand and spread their wings, there came the pandemic spreading the deadliest of the virus and shattering all our dreams. We had to wear masks, keep social distance, and sanitize our hands constantly… […]
SALE – the most clichéd pick-up word that most marketers have been using all this while to allure customers! Our minds trigger a different kind of hormones when we hear the word and our hands automatically start moving towards emptying our wallets. It’s a strange connection, right? Well, the relationship between retail and advertising too […]
Design plays an important role as the copy or to say at times, it plays a greater role than the messaging written for an advertisement. Each passing day as we are moving towards minimalism, the importance of design is getting multiplied. With ever-rising importance of design in advertising, knowing vital insights about design helps in understanding […]
As businesses and brands adapt to the changing landscape of advertising and marketing, they need to utilise the wide range of options that technology provides to reach out to your potential consumers. While the traditional forms of advertising such as print, TV and radio are still relevant, digital advertising is making a tremendous impact with […]
Like every other sector that drives employment and activity around the world, the advertising industry has been adversely affected during the lockdown. Whether it is print advertising or video ads, everything seems to have been scaled down lately to accommodate the highly necessary principles of social distancing. Governments across the globe are urging citizens to […]
Real estate has been one of the most important sectors responsible for the growth of the advertising and marketing industry throughout the world. As communication has moved into a digital age, the parameters of marketing different types of properties have changed drastically. It would certainly not be an exaggeration to say that digital marketing has […]