Real estate has been one of the most important sectors responsible for the growth of the advertising and marketing industry throughout the world. As communication has moved into a digital age, the parameters of marketing different types of properties have changed drastically. It would certainly not be an exaggeration to say that digital marketing has revolutionised the way properties are sold and promoted in India.
In the current scenario, buyers have become aware enough to conduct extensive research online before investing in a property. Even before physically visiting a site and actually making the final purchase, homebuyers are now searching for brokers, dealers, projects, and sellers online. This helps us understand the impact on online portals and furthermore, makes digital marketing even more lucrative for real estate industry.
Here are 4 ways in which real estate developers can reach out to potential buyers through the online spectrum:
Email marketing has been present since the earliest days of the internet and still remains one of the strongest methods of communication. By definition, Email marketing is the act of sending a commercial message, typically to a group of people, using email. Builders and developers can promote their new projects, provide new offers to existing customers, and even bring together prospective customers through email marketing.
Social media platforms such as Facebook, Instagram and Twitter have become powerful tools of marketing communication that offer a widespread reach. Real estate developers can easily reach out to NRI home seekers as well as local buyers effectively without spending exorbitant costs on advertising. The visually appealing nature of these mediums means that you can feature your best site images to encourage actual visits as well as effectively advertise your facilities & amenities.
Search Engine Optimisation:
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a web page to the people who are using a search engine. SEO brings with itself a wide range of benefits. As a real estate developer, you can generate more leads with organic content and data, rank higher on search engines like Google, Bing and Yahoo, or even improve website performance while offering better user experience.
Blogging for real estate is a cheap yet impactful method of getting more traffic, capturing prospective leads and turning these leads into clients. A real estate blog focuses on topics that people are actually looking for and adds more substance to your website. Blogging for real estate also gives you an endless supply of content to share. Many potential clients find exactly what they’re looking for by reading the blog and that’s why a blog is great way to take people out of the indecision zone, compelling them to at least visit the site office, if not buying the property outright!
If you are a real estate developer looking for an online advertising agency in Pune to help your brand foray into the digital platform, 3 Dots Design offers varied solutions and brings with itself core expertise in the digital medium, showcased by our portfolio of brands from retail to real estate, healthcare and beyond! Get in touch to elevate your brand perception effortlessly.