It’s no big surprise that Coronavirus globally won the title of “Party-Pooper of the Year” unanimously. While some businesses had plans to expand and spread their wings, there came the pandemic spreading the deadliest of the virus and shattering all our dreams. We had to wear masks, keep social distance, and sanitize our hands constantly… The rules of living a normal life had changed completely. Amidst all the chaos, there were businesses and individuals trying to make ends meet. What survived, in the end, was sheer determination to keep going. Looking back at the year that passed like a meteor merely grazed the surface of the earth, here’s what we are proud to have achieved this year.
Yes! We are fortunate enough to have survived the pandemic so that the storyteller in us has one hell of a story to tell our kids. Despite the increasing number of cases every month from the day of its arrival, some of us escaped the virus; some of us encountered it and fought back, and some of us never left the room. Speaking as individuals and as businesses, the gist is clear – “we survived.” As an ad agency, we, at 3 Dots Design, count on our blessings and continue the journey of survival and engage in endless storytelling.
Be it for the virus or the business, speaking of which,
the pandemic was a phase where most of them were in constant fear of losing
their lives or jobs or even their minds, being in WFH mode for months. Just as
we conquered the fear of the virus and the virus, we did conquer some of the
renowned clients in the industry and did some noteworthy ad campaigns. Here’s a
sneak peek at all the creative campaigns that we did that earned the best of
results for our clients.
When we got back to work post-lockdown, one of the notable campaigns that garnered an overwhelming response was for one of our real estate client based out of Hyderabad – TMR Group. We crafted two campaigns – “PLOTS OF OPPORTUNITIES” & “Grow with TMR” which in total generated over 2,100+ leads, 5,14,000 unique reach, 1,701,000 impressions, 13,000 engagements and 10+ units sold in 30 days.
Creative campaigns come from the back of our brains when it comes to real estate clients and the campaign we created for HS Group’s project – Lagom Homes proves the very point. “B the Best” campaign for the launch of their Tower B, and “Choose the best” campaign for the launch of Tower C, generated over 280 leads, 82,000+ unique reach, 1,55,000 impressions, 1,500+ engagements, and sold 66 units in record-breaking 20 days.
This client has been an integral part of 3 Dots Design as they kept challenging our creative limits and pushed us to deliver our best. Be it online or offline, most of our work has been breadwinning jobs, yet we didn’t leave any stone unturned wherever we had the scope to go berserk. Here are a few of the campaigns that highlighted our creative superpowers in the healthcare industry.
Journey beyond COVID:
Saving the best for the last, Paranjape Schemes has been on a roll with a series of launches across Pune this year. 3 Dots Design has been fortunate enough to create and develop creative campaigns that have quite become the talk of the town. Be it for “Sinhagad Road”, “Forest Trails” or “Blue Ridge” campaigns, Pune city today is star-studded with hoardings of these projects and 20+ full-page ads for several other projects in a month is yet another landmark for us both. So, here’s a creative showcase of some of the creative campaigns we delivered so far and the benchmark we’ve set for ourselves.
As you can see, our 2020 was quite an eventful one. COVID or no COVID, one thing is for sure – our creativity is more contagious and we love to double-spread it (pun intended) all over the world.