The word ‘content’ is now well known and stands as an important facet of digital advertising. One of the pillars of communication undoubtedly is – content. The existence of digital advertising has given a free hand to the pace of advertising. With each passing year, as the pace of communication is accelerating, it is paving a new way for new styles of writing. The shortest line is converted into a coinage term and the longest one becomes a blog.
Right from Google and Facebook ad texts, where the length varies according to character limits, to precisely writing a blog post that would help gain more traction or give more conversions, the content game is striking all lengths and formats. Where search engines give rankings on the basis of searches, the implementation of SEO keywords has changed and enhanced the dynamics of writing a piece altogether. Inline or to say the caption for an Instagram post can be quirky, short, or can be lengthy explaining details about the product or service. Where twitter still demands crisp lines, Facebook has its own parameters for the length of a piece or an advertisement. Meme marketing is another form of content that has taken the internet by the storm. This particular set has touched the epitome of creativity and short lengths to make an impact on the reader in no time. Meme marketing today holds a significant position amidst various other forms of digital advertising. Each platform comes with its own set of rules that are making the game more interesting yet challenging at the same time.
Arrival of any new application can alter or regulate the game of content writing more. In India, as people love to post content pieces in the form of images on their WhatsApp status, more and more creativity is being showcased in the forms of writing. Never before we had such freedom of writing, publishing an advertisement as we have today due to the ease of digital advertising. As content writing demands readiness for all sorts, a content writer now has to be more aware and adaptable to any form of writing that would come his or her way.
At 3 Dots Design, content is one of the core essentials that flourish in the form of campaigns, blogs, or more. Cracking new campaign ideas for our clients is our job day in and day out. The content strategy is discussed, planned, and implemented that later helps in engagement and also fetches results in the form of more traction and conversions for our clients. At 3 Dots Design, we understand the significance of every single detail that can switch the game on the strings of creativity, ideas, and communication. It makes us content (pun, intended).