The world’s largest festival economy is transitioning through an unseen and unprecedented pandemic. India, which thrives on festivities is now sustaining through various ways between these days of change. Right from buying clothes, homes, and cars to firecrackers, house décor, party essentials, and everything else seem to be on a temporary low with a hope to celebrate the same way as before few years down the line.
Each celebration in India forms a chain of living and livelihood for millions. Starting from the manufacturing unit’s labors, transportation workers, to vendors, to shopkeepers, the chain has affected everyone because of the needful changes to be adapted for beating the coronavirus. Where COVID-19 is surging high in the number of cases, the recovery rate at the same time is easing out fear from the minds of the people. An economy that was at a standstill for quite a period has eventually started rolling back in new ways like never before. Where everything is going digital, new businesses are emerging stronger. OTT platforms, online delivery services, and other digital services like matchmaking have touched new heights in their respective businesses and still continue to do so. The new of living demands minimum contact (social distancing) and so are the digital services delivering exactly how it is required.
A new bubble out from traditional advertising seems to be swooning like never before. COVID-19 has added to the significance of digital advertising which reaches and caters to the needs of your customers directly at their homes through their favourite screens. Businesses that have started working remotely after being hit by the pandemic are now turning towards the digital medium to rise back again. More awareness about products, health, and lifestyle is making the consumer choose wisely and also making him operate through new easy ways of the – digital world. Looking at the current scenario, it won’t be a surprise to see digital advertising as the pivotal, epicenter for advertising down the line in a few years. Some facts which pan our attention more towards digital (after research): it’s being estimated that the digital ad spend is set to grow from $83 billion in 2017 to over $129 billion by 2021. Also, mobile search ad spending is all set to increase by 40% by the year 2021.
At 3 Dots Design, we are a one-stop destination for multiple communication solutions in advertising, design, and digital. As the world has been undergoing volatile changes amidst the pandemic, we changed our dynamics to suit the demanding situation. Our entire team stood together amidst such times and successfully managed to deliver the work on time for all of its clients. Only with the help of hardworking, dedicated professionals things were swift even when working from home. Our services helped clients do business even during the lockdown and that’s what speaks as our performance report.