The word ‘content’ is now well known and stands as an important facet of digital advertising. One of the pillars of communication undoubtedly is – content. The existence of digital advertising has given a free hand to the pace of advertising. With each passing year, as the pace of communication is accelerating, it is paving […]
The world’s largest festival economy is transitioning through an unseen and unprecedented pandemic. India, which thrives on festivities is now sustaining through various ways between these days of change. Right from buying clothes, homes, and cars to firecrackers, house décor, party essentials, and everything else seem to be on a temporary low with a hope […]
As businesses and brands adapt to the changing landscape of advertising and marketing, they need to utilise the wide range of options that technology provides to reach out to your potential consumers. While the traditional forms of advertising such as print, TV and radio are still relevant, digital advertising is making a tremendous impact with […]
The advent of digital advertising has continually made experts debate and question the relevancy of print advertising in the future. With print media seeing significant reduction in budgets, the question arises once again – “Who will still use print advertising in 2020?” The answer is simple – the companies who have specific needs for niche […]