Category: Healthcare Branding

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by 3dots-blog December 7, 2023

Unless you’ve turned a blind eye to trends, it’s hard to miss out on what Spotify Wrapped is. The music streaming platform released the big year-end reveal last week, and our feeds are full of brands sharing their take on this phenomenon. But it makes one wonder, what is it that makes everyone love Spotify […]

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by 3dots-blog November 30, 2023

Merely having an Instagram account doesn’t cut the deal anymore. With every other Instagram update, it gets difficult for content creators and marketers to understand what to do to make sure their content is seen and heard. If you’re an influencer, creator or a business, you must have come across the words Instagram Creator and […]

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by 3dots-blog November 23, 2023

Instagram had over 2 billion active monthly users in 2022, and was expected to reach 2.5 billion monthly active users by 2023. Infact, a study highlighted by the platform itself suggests that 95 million photos and videos are posted on Instagram each day. Which means that if the average person spent only a second looking […]

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by 3dots-blog November 16, 2023

It’s well established that advertisements are an integral part of our daily lives. They surround us every minute of our lives, and influence our thoughts, and desires. Over the years, ads have also played a role in shaping our perceptions of ourselves and others. This brings to the centre stage a complex issue: gender stereotypes […]

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by 3dots-blog November 9, 2023

Diwali, one of the most celebrated Indian festivals, embraces the values of togetherness and sharing at its heart. It’s also a period full of shopping sprees and heartfelt campaigns. Year after year, brands and agencies come out with campaigns that hold values and togetherness at their core. But there are some, which have imprinted themselves […]

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by 3dots-blog November 2, 2023

HUL and the sachet Sometime in the 1970s Chinni Krishnan decided to sell talcum powder and Epsom salts in sachets to make these products affordable to the middle income group. The idea came from the fact that the larger bottles and tins wouldn’t sell because the buyers found it too expensive. The resounding success got […]

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by 3dots-blog October 26, 2023

What’s our ultimate goal as advertisers? Grab your consumers’ attention and make a mark in the minds of your audience. Well, some went on to make history, with campaigns that have today become traditions and norms. Here’s a quick read on three brands that won the social behaviour sweepstakes with their ads. 1. How the […]

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by 3dots-blog October 19, 2023

The ICC Men’s Cricket World Cup 2023 began weeks ago, and the excitement surrounding this tournament has only risen with each passing day. Fans have embraced this prestigious battle, with patriotism, unity, passion and prayer. And as they say, cricket is not just another sport, but a religion in India. Plenty of brands and advertisers […]

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by 3dots-blog October 12, 2023

With dwindling attention spans and screens getting smaller, it is definitely a challenge to engage users with content for long. Writing short sales copy, in itself, is a creative ‘task’. When we think of copywriting, we often feel the lesser, the better. This is not untrue, it is difficult to crack a good campaign line […]

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by 3dots-blog October 5, 2023

The brands that sell directly to the buyers online without reaching out to retail stores or any distribution network are called D2C or ‘Direct to Consumers’. Over the years, social media has played an important role in their exponential growth. These D2C companies have wisely leveraged social media to drive their sales and establish a […]

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Category: Healthcare Branding

Unwrapped: What Makes Spotify Go Viral Year After Year

Instagram Creator Account: Is it worth the switch?

Creator mindset: Unlock your brand’s social media growth

Men and Ads Common Stereotypes in Advertising

Ideas that sparked right: The best Diwali Ads of recent times

3 Times Brands Changed To Enter the Indian Market

3 times advertising won the social behaviour sweepstakes

PITCH-PERFECT: The most interesting ads from the Cricket World Cup 2023 season

Three tricks to ace the art of copywriting

3 secrets of D2C brands that help boost their digital presence