Category: Ambush Marketing

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by 3dots-blog April 18, 2024

IPL 2024 has shattered previous records, both on the field and off the field in terms of response from advertisers and viewers. Interestingly, it also poses the perfect pitch for brands to hit a six with their marketing campaigns, especially the smaller ones. Digital streaming platforms like Jio Cinema are the perfect platform for small […]

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by 3dots-blog April 11, 2024

Come April and a spectacle unfolds in India – IPL. Since its inception, IPL has emerged as more than just a cricketing extravaganza. It has transcended the boundaries of being a mere sporting event to become the beacon of sporting glory in India and the world. This season full of cricketing action has impacted another […]

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by 3dots-blog April 4, 2024

India’s retail spending on online sites is at an all-time high. India is in the top five countries with one of the largest online shopper bases globally. Online shopping has, no doubt, been a boon for brands in India. However, an aspect of online delivery which usually isn’t looked at is the packaging. Hundreds of […]

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by 3dots-blog March 21, 2024

Agencies, developers, freelancers or even cafes – there’s one thing common among all, the way the audience searches for us. And more than often, it’s through a Google or Bing search, where our website pops up. The truth is, today your website’s an enormous part of your business’s success. It helps your potential customers find […]

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by 3dots-blog March 14, 2024

Keeping up with social media’s algorithm is like hitting a moving target. You think you’ve got it figured out, and bam! There’s a new update and everything changes again. But that doesn’t stop brands from trying to make their content go viral on social media or maximise customer engagement. Why? Because this is where the […]

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by 3dots-blog March 7, 2024

International Women’s Day is here, and has taken over our feeds and meetings. Agencies and marketers are busy brainstorming campaigns which could play its part in fostering gender equality and acknowledging the achievements of women worldwide. However, as brands focus on empowering women and bring women’s achievements to the limelight, it’s disheartening to witness the […]

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by 3dots-blog February 29, 2024

If you’re a fellow wordsmith, or someone who’s generally tired of this term being overused, welcome! It’s no secret that AI has become a hot topic for media professionals and business owners alike. As copywriters, we have to keep up with constant pop culture trends, changing client demands, and also update ourselves in this ever-changing […]

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by 3dots-blog February 22, 2024

A successful Instagram is key to successfully scaling your marketing efforts on the platform. Instagram followers today are more than just a number — they’re members of your community. One whose support and love add greater appeal to your brand/s. But earning those followers is now tougher than ever. Gone is the era of fake […]

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by 3dots-blog February 15, 2024

It’s that time of year again. Full of love for some, and denial or confusion for the rest. There are feeds are full of mushy reels, people nailing the #CoupleGoals and others preaching self love. And brand’s aren’t missing out on this either. Agencies have been busy whipping up creative ideas and brainstorming for effective […]

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by 3dots-blog February 8, 2024

The media-world, currently dominated by social media trends and influencers striving to capture attention, has shaken thanks to a recent incident involving Poonam Pandey. The recent uproar surrounding this fake death announcement has triggered a crucial discourse on media ethics and public relations, while pushing the industry to put its critical thinking skills to the […]

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Category: Ambush Marketing

IPL AND ONLINE STREAMING: A WIN-WIN FOR SMALL BRANDS

ADVERTISING AND IPL: A MATCH TO REMEMBER

GOING OUT-OF-THE-BOX WITH ON-BOX ADVERTISING

Tips and Tricks to Rocket your SEO Rankings

How to tweak social media to become your brand’s bestie

Women and Brands: Tackling Misogyny One Comment At a Time

The Changing Narratives of Copywriting

HOW TO HIT THE 1K FOLLOWER MARK ON INSTAGRAM IN 2024

WHY BRANDS LOVE MAKING ADS ABOUT LOVE

Fake it till you make it? The rise of misinformation in Media and PR