The role of OTT in India’s future!
Lights, camera, action! Indian advertising has always been a spectacle, with its over-the-top jingles, larger-than-life characters, and a generous sprinkle of Bollywood magic. But in recent years, there’s been a game-changer in the advertising industry, and it goes by the name of OTT (Over-The-Top) platforms. As Indians bid adieu to their cable connections and embraced […]