The advent of digital advertising has continually made experts debate and question the relevancy of print advertising in the future. With print media seeing significant reduction in budgets, the question arises once again – “Who will still use print advertising in 2020?” The answer is simple – the companies who have specific needs for niche audience! Most small business owners at the grassroots level are of the opinion that print advertising is not dead—the rise of digital advertising hasn’t replaced it. It merely changed the rules about how print advertising should be used.
The era of technology and widespread digital penetration call for a hybrid approach where both platforms complement each other. Done right, print advertising works with your digital marketing efforts to give your brand maximum reach. And, depending on your type and location of business, print advertising may be even more effective than digital marketing. So read on to check out these 3 tried and tested print advertising techniques that are still relevant today.
Not every business benefits from billboards, but some do very much. Highway billboards work best for businesses relevant to travelers, like gas stations, hotels, and fast food. They’re also good for non-location-specific businesses and organisations across sectors like real estate, healthcare, automobile etc. Local businesses, including auto shops, car dealers, grocery stores, and restaurants, attract business with billboards every day. Businesses like these have lots of local competition that is very comparable to their own. Local billboards help them get their “head above the crowd,” so to speak.
While a lot of information that used to come in the form of print is now being successfully targeted through emails and micro-sites, brochures certainly come handy, literally! Not every piece of information is easily readable through a mobile or a laptop screen and that’s where brochures or pamphlets can be used to great advantage. Because brochures are more detailed and physically accessible (as opposed to digitally), they’re very effective for targeting a certain audience or showcasing a specific product or service. For example, as multispecialty hospital, tour lobby should have a number of brochures highlighting the benefits of the many services you have to offer. You can also find many local businesses that will display your brochures to their customers, like airports and hotels.
Magazines can still be found in the reception or waiting areas of reputed public and private institutions. Most people always find a casual read quite soothing and magazines serve that purpose well. Your strategically placed magazine ad can find a prospective customer in this way. Furthermore, magazines tend to stay in the recipient’s home for quite some time. Therefore, magazine ads are likely to stay in your audiences’ homes longer than other types of print ads.
If you are looking for a mainline advertising agency in Pune to help your brand successfully reach out to consumers across the print as well as the digital platform, 3 Dots Design offers varied solutions and brings with itself core expertise that is showcased by our portfolio of brands from retail to real estate, healthcare and beyond. Get in touch to elevate your brand perception effortlessly by using print tactically!