The real estate industry has had some interesting ups and down over the past few years, but the changes in the legal framework and better transparency have certainly streamlined the real estate sector. As the RERA guidelines took the property market by storm, real estate marketing also had to adapt to the more stringent laws. Branding for real estate became akin to walking on a tightrope, and everybody just wanted to ‘play it safe.’ The benefit of this, of course, was the increase in transparency and clear communication on the part of the builders, which in turn gave assurance to the buyers. Now that the market has moved on and real estate marketing agencies are now applying innovative methods to tackle restrictions while engaging the home buyers. The competition is fierce, and these days you’ll need expert online and offline marketing skills to set yourself apart from the pack.
Here are 6 real estate marketing strategies to help you succeed in today’s dynamic scenario:
1] YOUR ONLINE PRESENCE BEGINS WITH A WEBSITE
While real estate agents are still important influencers in the home buying process, studies have shown that a large number of buyers use the internet to begin their house hunting quest, driving home the vital need for real estate developers to have an active online presence. If you’re not active, engaging, and networking online, then you’re missing out. Grow real estate business by creating a website for that will show prospective clients what you have to offer.
2] GO SOCIAL TO STAY TRENDING
One cannot stress enough on the importance of having social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and even Instagram). Not having a social presence will definitely be seen by millennial buyers as a sign of backwardness and inability to cope with modern technology. This can cause serious hurdles while advertising real estate. Avoid these issues by hiring skilled real estate marketing agencies to interact with users, share good press, and promote your properties.
3] CONNECT WITH YOUR AUDIENCES THROUGH BLOGS
You can also start a blog and create content optimized for SEO. This ensures your posts show up in prospect search results every time. Tools like Google Analytics can help you find the search terms and keywords your target clients are looking for and will inspire you with fresh topic ideas. Ensure that your website is user-friendly and make it easy for potential buyers by linking your profile pages on other real estate aggregator sites so they can learn more about you and your business.
4] POWERFUL EMAIL MARKETING CAMPAIGNS HIT THE SPOT
Email marketing campaigns are a prevalent and rather dependable method for advertising real estate. Communicate your offers, showcase the highlights of your project, promote your amenities… the things you can do with a simple Email marketing campaign are limitless. Send a monthly newsletter roundup of your blog content, and reach out to contacts when new property listings are available. Include images of the properties that link to the full listing, a video walkthrough of the property, or a virtual staging of the home.
5] BENEFIT FROM THE POPULARITY OF INSTAGRAM WITH A PAID PROMOTION
Instagram is another tool to get in touch with home buyers, promote your listings, and grow your brand. Make your sample flats look totally ‘insta-worthy’ and reach even more people with a paid promotion. Instagram ads allow you to pick a target audience, budget, post type (e.g. image, video, carousel), and length of your promotion. And you can use targeted hashtags to ensure posts are presented to the people you’d like to reach.
6] MAKE ENGAGING VIDEOS AND USE DRONE PHOTOGRAPHY
Take sweeping shots of the home’s exterior and surrounding landscape using drone photography. Use the photos to add an excitement factor to your site. Create videos that can be used to supplement your virtual tours or walkthroughs and show exterior features like amenities, patios and swimming pools etc.
Additionally, make sure that these videos are on YouTube for better exposure and visibility across the world.
If you are looking for real estate marketing agencies in Pune to help your brand foray into the digital platform as well as the mainline medium, 3 Dots Design offers varied solutions and brings with itself core expertise in the real estate sector, as showcased by our portfolio of successful campaigns launched!