Survival of the fittest, that’s the rule of today’s markets. You have to flex your creative or marketing muscles to stay ahead in the market competition.
Especially in advertising, your presence and visibility matters the most. The competition can be extremely fierce and aggressive. You have to sharpen your qualitative and marketing edge at all times. Strategic advancement is a must to stand the market competition.
Why is marketing strategy important?
Marketing strategy is a specific and well planned road map to achieve desired targets such as brand reinforcement, sales growth or market reach. There are many reasons why marketing strategy must be a key part of your communication plan.
- A marketing strategy leads you to better opportunities and helps you avoid pitfalls
- It is an effective tool to strengthen your identity and gain market share organically
- To create your differentiators that make you unique from other similar brands
- The marketing strategy is a foundation on which you build your communication and reach defined target
- It focuses on beneficial activities and resources and avoids wastage your time and budget
Ways of strategic marketing advancement
Before strategic marketing advancement, it is imperative to think of your company’s long term and short term goals. Also take into consideration your client’s vision and his goals. Once the business objectives are defined go on to chart the strategic course.
- Find out your competitors and study their offerings. Analyse their strengths and weaknesses and find your own platform.
- Know what your customers are expecting and how to co-relate that with available marketing vehicles
- Develop a Unique Selling Point (USP) that creates your brand persona
- Identify the most result oriented market tools which are perfect for the brand. Use a media mix that will create results for the client
- Foray into new markets and use innovative marketing tools whenever apt. make sure to reach out with attractive offers
In marketing strategic advancements, planning for future is most important. Stagnated or standstill brands do not appeal to the customers. Keep up with pace of your business domain. Invest in latest technology. Then only your marketing strategy will yield results.
We at 3 Dots have deep insights into consumer psyche and market trends. Based on our research we devise marketing strategies that transform our projects into success stories. Interested? Let’s have a chat.