Content Marketing Archives - 3 Dots Design Pvt. Ltd.

Coca-Cola’s ‘Share a Coke’ – a personalised twist that turned a beverage into an emotional connector. Amul’s topical billboards – quirky, relevant and loved for over 50 years. Apple’s ‘Get a Mac’ – smart positioning that made every tech-lover take sides. Cadbury Dairy Milk’s ‘Kuch Meetha Ho Jaaye’– that made dessert Swiggy’s ‘Match Day Mania’ […]

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In today’s digital world, first impressions are all that matter. When users land on any Instagram account, they don’t merely glance at individual posts, they view the entire grid as a unified entity. This is where the Instagram grid strategy enters the picture. But is it a savvy content marketing tactic or merely an aesthetic […]

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Do you want to make 2025 ‘your year’? Is mastering the art of marketing your new year resolution? The digital medium is a dynamic field that keeps evolving every single day. Technological advancements, changing customer behaviours and increased competition in the market have made it necessary for brands and companies to conform to the new […]

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Digital media is an ever evolving landscape. With new technologies coming up everyday, one must stay ahead of the curve to dominate the digital space. This cannot be done if you’re not on your marketing A-game. As we head into the year of the ‘gen-beta’, a generation that will be intertwined with technology and AI […]

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Planning and executing digital marketing strategies can be similar to driving a car. But to drive the car, you need to know more about it. Similarly, before implementing digital marketing strategies, you need to know the basics. Building your brand in 2024 could be a little overwhelming, as it requires constant change and a lot […]

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In today’s fast-paced digital world, where information bombards us from all angles, one strategy stands out as a classic – storytelling. It resonates with your audience like no other, engages, and more importantly, remains in the minds long after they’ve disengaged from the content. Just like grandma’s tales from your childhood that you remember till […]

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The media-world, currently dominated by social media trends and influencers striving to capture attention, has shaken thanks to a recent incident involving Poonam Pandey. The recent uproar surrounding this fake death announcement has triggered a crucial discourse on media ethics and public relations, while pushing the industry to put its critical thinking skills to the […]

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With dwindling attention spans and screens getting smaller, it is definitely a challenge to engage users with content for long. Writing short sales copy, in itself, is a creative ‘task’. When we think of copywriting, we often feel the lesser, the better. This is not untrue, it is difficult to crack a good campaign line […]

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Have you felt that the apps in your mobile phone know you better than your close ones? These push notifications have gone beyond tailoring content to your preferences. They are now aware of your moods, current situation at work place and even your period cycle. A study reveals that these push notifications are 50% more […]

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Social media is now a conventional form of communication. From businesses to influencers, content calendars are becoming an easy way to keep content updated. A content calendar is a written schedule of when and where to publish the upcoming content. It typically includes promotional posts, partnerships and updates to existing content. Having said that, Content […]

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Tag: Content Marketing

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