IPL 2024 has shattered previous records, both on the field and off the field in terms of response from advertisers and viewers. Interestingly, it also poses the perfect pitch for brands to hit a six with their marketing campaigns, especially the smaller ones. Digital streaming platforms like Jio Cinema are the perfect platform for small brands to step up to the crease and make their mark in the big league without getting bowled over by big budgets. Let’s together understand how online streaming is a win-win for small brands.
The convenience of watching your favourite matches on the go has made online streaming a big hit. This move has gained significant traction among advertiser and brands and the reasons are clear. For the underdog brands, digital streaming platforms offer a level playing field, where they can connect with millions of cricket-crazy fans in a cost-effective and seamless manner. Unlike the boundaries of traditional television advertising, digital platforms offer a more subtle approach for brands, giving them the freedom to tailor their messages and target their products to specific audiences based on demographics and interests.
What’s more, the digital pavilion provides real-time insights into campaign performance, allowing brands to adjust their strategies and ensure they hit the right fans every time. This data-driven approach with real-time engagement levels the playing field for small brands, empowering them to compete head-to-head with their larger counterparts without feeling like they’re trying too hard to catch-up.
The global appeal of cricket also means brands aren’t just batting for the home crowd, but for an audience that spans continents. They have the golden opportunity to bowl over audiences from the streets of Mumbai to London, and build a fan base that’s as diverse and passionate as possible.
No doubt, in this digital age, where marketing goals constantly evolve, IPL’s online streaming platform has become the ultimate power play for small brands. By channelling the energy of cricket fandom and the reach of digital media, brands can become an overnight hit, driving brand awareness, engagement, and ultimately, business growth.
As the IPL season unfolds, small brands have a chance to shine on the digital pitch. With our love for the IPL and our years of expertise at 3 Dots Design, we prove that when playing against the big hitters, it’s not the player but the strategy that counts. Come let’s team up and deliver campaigns that make your brands an overnight success. Visit https://3dotsdesign.in/ or call +91 95116 96411 or +91 20 2566 5266 to get started.