IF is such a powerful word. IF used correctly in the right context, it can kick some ‘but’s out of the park (pun intended). It starts with an intention to question, but it often leads to sparking some of the most creative imaginations and conversations. That’s what advertising does best. It always questions the mediocre ways and finds unique solutions to unusual challenges.
Action & Interaction: Let the best action win
Advertising has always been about great conversations. Be it between the brand and its consumers, within the community of like-minded consumers, between the business associates and the brands… all these people are inter-connected and the common thread that ties them together is “Interaction”.
Developing interactive content has been one of the fastest-growing digital trends in recent times. In the yesteryears, it all used to be about brands educating, preaching, informing, advertising, and promoting their products or services. These days, the tables have turned. Here are a few fun facts about interactive content:
Creating a set of engaging content, where the consumers get to build the narrative for the brand, is something that every brand these days is willing to take up as a bold challenge. The amount of text or the kind of visuals is not a major concern as long as the consumers are interacting with your brand.
Why do you need Interactive Content anyway?
Imagine you tweeted something smart on Elon Musk’s Twitter handle and he appreciated your wit and replied to you with an even wittier comment! Now, that’s what we call an “Icebreaker” in a corporate conversation. Consumers are always willing to talk to brands. When the brands talk back and ensure that they hear you, brand loyalty is reinforced. In technical terms, every brand needs to follow the EAT Principle to valuable data to nurture their consumers.
Expertise: Quizzes, polls and surveys help the brand to build an image that the content is developed by an expert in the industry.
Authority: Being Thought Leaders and Key Opinion Leaders in the business, the brand can take an authoritative stance and develop content accordingly.
Trustworthiness: Apart from simply being the experts, there need to be other aspects that reinforce the brand’s trust in the minds of the consumers.
Interactive content is all about keeping the conversation going. When you hit a roadblock with creating engaging content, that’s when the interaction ends and the consumer moves on to other brands that can keep talking and listening to them.
At 3 Dots Design Pvt. Ltd., we are all about creating continuous communications. And that’s a very creative way of saying we keep the interaction between the brands and its consumers ticking with engaging and creative content. With a team of expert content creators and planners, every brand gets to experience an interaction with their consumers like never before and their thriving business is the testimony of our enduring endeavours.