COVID-19 has given rise to many business avenues which were almost non-existent in the pre-pandemic era. Be it for sanitizers, masks, PPE kits and whatnots in the realm of health and safety. Advertising has brought these products into the limelight and how!
Brands are wary of advertising these days. Well, no thanks to COVID-19; we are in this together. Advertising, having the most primordial trait of making people buy into it, has turned COVID-19 into yet another segment altogether. With the presence of digital platform predominantly and with the help of advertising, 3Dots Design would love to introduce the newly coined word for something that may find its place in the urban Dictionary…
(Noun): Advertising during COVID-19
Well, the very nature of advertising incites public attention towards something that’s the public is not aware of, or is not ready to own it yet. What COVIDVERTISING does is, it makes public aware of all the aspects related to the pandemic and how advertising is creating new avenues for businesses to enter with caution.
COVID in the digital realm
Digital advertising seems to be like a blessing in disguise for marketers and businesses during the time of COVID-19. While most of us have been working from home and there’s no potential possibility of going back to workplaces real soon, COVIDVERTISING is something that makes perfect sense here. How?
There’s no physical contact with anyone and social distancing is at its best. Advertising in the digital space gives businesses the freedom to reach any number of target audiences anywhere, anytime. The digital platform allows the marketers to understand the customers better with enhanced social media algorithms especially created for such conditions. For instance, Facebook analyzes the behavioral pattern of their users and suggests pages for them to follow which might be of interest to them. If you are a die-hard foodie, Facebook will suggest pages related to cookeries and restaurants near you! Creepy, but useful, isn’t it?
COVIDVERTISING: The AHA in the OOH world
The pandemic has ensured that OOH advertising doesn’t rise to its glory anytime soon as long as the whole world is not completely inoculated and is ready to step out in the open which will happen in roughly, give or take, a decade. The purpose of COVIDVERTISING in the meanwhile is to keep the trespassers at bay with “The AHA factors”. So, what are these AHA factors exactly and why does it matter for advertising?
I didn’t know – Making people aware of the pros and cons of stepping out in the open without following proper COVID etiquettes.
It’s really great – Educating people about the several ways in which one can take safety precautions.
It’s concrete & relevant – Conducting thorough research on the cause & effects of stepping out and providing concrete solutions with relevant communication.
When these points are answered properly, you can very well say – AHA, and step out to see what COVIDVERTISING has to offer. That’s not it. There’s a lot more to advertising and COVID-19 is just proven to be a great fuel to challenge our creativity. We will eventually cover the rest in the upcoming article.
At 3Dots Design Pvt. Ltd., pandemic hasn’t stopped us from being creative and delivering our best to the clients. Even while we Work-From-Home, we ensure that COVIDVERTISING creates the same impact as advertising, and it is in our capable creative hands to beat the disease that’s deadlier than COVID-19 – Mediocrity!