3 Dots Design Pvt. Ltd. | Blog
  • Home
  • Blogs
  • Portfolio
  • Contact us

Recent Posts

  • Hyperlocal Marketing Poised to Empower the Future of SEO
  • Let Timely & Keen Social Listening Empower Your Brand
  • How Google’s Helpful Content Update Affects Content Marketing
  • How AI is Revolutionizing SEO: The Future of Digital Marketing
  • Why Every Business Needs a Clear Branding Strategy

Archives

  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • June 2019
  • May 2019
  • April 2019
  • February 2019
  • January 2019
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • November 2017
  • October 2017
  • September 2017
  • August 2017
Uncategorized

Make Sure, You Maintain & Capitalize on…’CONSUMER CONNECT’

by 3dots-blog September 19, 2017
make-sure-you-maintain-&-capitalize-on-consumer-connect'

What are the parameters to evaluate the success and efficacy of your branding strategy? What makes the perfect mix of marketing initiatives you have thought of for the season? What determines the long-term impact of your advertising campaigns? The reach that you have expanded and the sales figures you have achieved may come to your mind instantaneously. Some may also think of the incremental market share that you have gained or the amount of repeat sales the inspiring data is revealing.

Fair enough. All these factors truly reflect the major of success and are vitally important. But over and above all these there is something that should never be overlooked. And it is the much revered ‘Consumer Connect’!

While the agency you are currently associated with is somewhat helping you progress towards your goals, you also need to apply the parameter of consumer connect to intensify your marketing drives. Make sure that you are in dialogue with the end-users at the grassroots level and grasping, decoding & comprehending the current trends of consumerism. An agency that focuses on it, is the one having a farsighted vision for your brand.

A few important questions you need to ask

To judge your consumer connect quotient, ask these questions to your team –

  • Are your customers taking pride in getting associated with your brand?
  • What is their present ‘satisfaction level’ and is there any drop or hike comparing it with the last season?
  • What are the new trends in their behaviour and lifestyle?
  • What are the competitors’ tactics they have taken notice of?
  • Are they well aware of your brand, your competitive strengths and the value-added benefits you offer?
  • Are they well connected with the different organizational levels and getting sincere & committed ‘after-sales-service’?
  • Are they referring your brand to their peers?

 

So if you see, it takes a lot more effort to establish this consumer connect. And the agency that is willing to run that extra mile with you to attain higher level of it, is truly good one for you for a long-term perspective.

Share
Tweet
Share
0 Shares

branding strategy

  • Previous It’s An Era of Advertising !8 years ago
  • Next Is research playing a role in your strategic planning?8 years ago

Quick Links

  • Work
    • Paranjape
    • Jehangir Hospital
    • Life 360
    • 7 Plumeria Drive
    • TMR Group
  • Solutions
    • Print Media advertising
    • Brand Strategy & Planning
    • Digital Marketing
    • Events & Exhibitions
    • Media Planning
    • AV Production
  • About

Categories

All Rights Reserved © 2021 3 Dots Design Pvt. Ltd.