Traditional marketing avenues have been in use by advertising agencies to attract real estate buyers. These methods were a massive success and mostly preferred by marketers. And then disruptors like digital marketing, social media marketing stepped in and changed the scenario of the advertising world. Among the various digital marketing tools, e-mail marketing; a relatively old tool is still effective and continues to be the most profitable means of marketing. According to a research, almost 95% of online consumers check their emails regularly giving marketers a leverage to make success through it.
The unprecedented boom in real estate is making it mandatory for everyone to reach out to the audience through every medium possible. E-mail marketing is an omnipresent digital communication technology which will always keep realtors at the peak of the game. Here are some reasons why realtors should incorporate this profitable tool in their marketing strategy:
One of the major advantages of email-marketing is its lower cost compared to mainstream marketing channels. For realtors it is an affordable option as there are no print costs and no postage fees.
It is the only medium which offers the buyers a choice to subscribe. Realtors can provide their buyers with information about the projects that caters to buyers’ specific needs (e.g. product mix, special features, amenities, location advantages). Direct marketing ensures a higher conversion rate for the realtors, as they are targeting audience that is already engaged.
Distribution at Scale and Brand Awareness:
E-mail marketing allows you to share the information across the world with just one click and helps in new customer acquisition. E-mailers and marketing newsletters about the current and upcoming projects help in making your buyers more aware about your offerings. This initiative converts leads into clients and clients into loyal customers. Strategic planning and targeted emails will gain your brand more exposure and credibility.
Direct marketing allows buyers to view the offers related to your projects, understand it thoroughly and accelerates the buying process. Helpful and convenient links that provide insights about your projects can eventually drive sales on a larger scale than any other marketing platform.
Track And Analyze:
Through e-mail marketing you can track open rates, click through rates and analyze data metrics that will help you know your customers better and eventually tweak your campaigns to optimize results.
Return on Investment:
Whatever the medium may be, result is all that matters. According to a survey, the ROI for e-mail marketing has increased enormously for past few years compared to other marketing channels. Low costs and effective branding strategies can benefit your real-state business by generating more net profits.
If you are looking ahead to attract more and more customers to your real estate offerings through effective use of e-mail marketing, 3 Dots Design is here to help! We are a Pune based advertising agency providing you an array of communication services. Contact us today and allow us to add more Dots to your business!