Every advertising agency can often be seen walking a tightrope when it comes to delivering the needs of their clients. In today’s dynamic marketing scenario, agencies need to have a distinctive edge when it comes to creating effective communication and for this purpose, they rely on these age-old secrets… Read on!
Keep searching for more Research!
Research is the key to any campaign strategy regardless of the brand or the sector. Research involves delving deep into the brand’s history in terms of communication. It’s about finding out the brand’s strengths and weaknesses, and knowing how this information can be exploited to the brand’s advantage. It’s also about doing a complete reconnaissance of the sector, charting out what has worked for other brands before, what has not, and also pinpointing what has not been done before. While ‘research’ as an aspect may sound more like common sense rather than a secret, we all know how uncommon common sense is! Ogilvy, the grandmaster of advertising once said, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” This alone states the importance of the role of research in an advertising agency.
Headlines that make heads turn!
Whether it’s the digital medium of the world of print media, headlines are your sure shot way to reach out to your potential customer within the span of seconds. Headlines are like the bait that hook your reader into reading the rest of your communication and that is why any advertising agency worth its salt places great importance on brainstorming over and creating catchy, memorable headlines. And statistical research paper also stated that “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” That’s why it is imperative that your headlines
A picture says a thousand words…
The age-old saying that ‘a picture speaks a thousand words’ still rings true in the world of advertising. Many times, whether you’re browsing on the Smartphone or catching the glimpse of hoarding on a busy expressway, it’s not always possible to entirely read what the ad has to say. That’s where impactful images come in handy. Every advertising agency invests in a skilled art director that has acquired the knack of pairing the right image that speaks for the brand effortlessly. This image that gets imprinted in the minds of the readers has the power to later create a recall when the ad or communication is seen again. When used strategically, it even has the power to generate enough curiosity such that consumers actively seek out for the brand!
Personality make the brand!
A rather unsaid and unwritten rule in every advertising agency that almost contributes to being a secret is the fact that every brand has a personality. That’s right! A brand can be aggressive and masculine, sporty and friendly, competitive, smug or even outright arrogant at times! Realizing what personality your brand is portraying and what subtle change in its attributes can make the target audience like it more is half the battle won when it comes to successful campaigning. A proficient advertising agency will always put in hours towards carefully examining, understanding and effectively determining the personality of the brand they are promoting.
Always know what you’re selling!
While to an outsider, it may seem like stating the obvious. But look at it this way – you have to sell the benefit, not the product. More often than not, the consumers are seeking a solution to a certain need and the product an advertising agency is promoting has to fulfill that need. So the long story short version of it is that “People don’t buy drills. They buy holes”. Every advertising agency with thus try to sell the effect that a particular product or brand will have on the lifestyles of the consumers.
Having gained a little insight into the inner workings of an agency, you can now have a better idea while choosing an advertising agency to create the right communication for you. Situated in Pune, 3 Dots Design is an advertising agency with core expertise in implementing these key secrets to elevate your brand effortlessly!