Artificial Intelligence (AI) has evolved as a revolutionary technology in past few years, in the world of innovations. AI is an area of computer science that emphasizes the creation of intelligent machines that work and reacts like humans. In other words, AI is a vast technology that consists of machine learning, computer vision, natural language generation, and dozens of others.
After creating a buzz worldwide, now AI is taking over the world of advertising too. It is transforming the advertising platform in every possible aspect and benefiting the digital marketing companies from ad creation to audience targeting to ad buying.
AI in advertising- Flourishing possibilities ahead!
Most of the digital marketing agencies today are beginning to merge artificial intelligence with other techniques for advertising. AI can be used to intelligently identify and segment audiences, build ad creative, test variations, improve performance and optimize spend—automatically, in real-time, and at scale.
AI is capable of analyzing huge sets of data about online advertising better than humans. It also learns from the available data and makes improvements periodically. Let’s have a look at some of the benefits and future possibilities of AI in advertising:
Performance and Spend Optimization
Machine learning algorithms are able to analyze the ad performance and to optimize spends across specific platforms, later offering recommendations for improvement as well.
Audience Targeting
Many social media and digital marketing platforms use intelligent automation systems to collect huge sets of consumer data to target audiences. AI can optimize email and website communications, and learn from user behavior that can help marketers to identify their potential targets.
Content/Ad Creation
Digital marketing platforms use AI-powered systems that already exist in market now, which can create content/ads for them. These systems leverage natural language processing (NLP) and natural language generation (NLG), two AI-powered technologies, to write ad copy that can actually perform better than human-written copy within minutes.
Individual Centric Campaigns
AI can map consumer’s behavior, patterns of an individual’s choice and their response to particular ads, which can hugely impact the performance of the ads. It helps marketers to create smaller but effective customer centric campaigns.
Increased Revenue
AI will help marketers with more personalized and streamlined ad campaigns for their target users to achieve maximum engagement. Also it will help them to select what they want to display on their platforms. Relevant advertisement will lead to more traffic, conversion rates and eventually increased revenue.
AI-powered conversational intelligence and voice-enabled platforms like Alexa and Siri are already in existence and are radically changing the possibilities of digital marketing. Therefore it would never be enough to sum-up and predict all the future possibilities.
To know more, you are always welcome to 3 Dots Design, a leading advertising agency in Pune. You never know how these technologies can surprise you!