In today’s world where marketers are bending their knees to digital marketing and online advertising; advertising agencies are too implying methods that uses content driven tactics to attract more marketers towards them. So what exactly is content marketing?
Let’s start with some basic knowledge! Content marketing is all about valuable information. The Content Marketing Institute, an online resourceful website, precisely defines content marketing as;
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
In other words content marketing means creating and sharing free content that is relevant to the readers. And the goal here is to provide as much valuable information from content to as much of the targeted audiences as possible. Content marketing allows you to share information through various medium such as infographics, webpages, blogs, podcasts, videos, social media sites, whitepapers, newsletters and many others to list; which can cause tremendous impact on any business.
Now the question is why content marketing is the game changer? Here we go…
Drives more website and social traffic: Free content can be accessed by anyone. A great content is capable of engaging and attracting targeted audience and thus giving more traffic to your website. Not only it allows your audience to read the information, it also allows them to share it with as many people they want. Resulting, more followers.
More conversions and leads: If your website creates high quality and valuable content, the prospects will find it resourceful and this will lead them to do business with the company they feel are helpful. Eventually it will increase the conversion rate.
Build authority and trust: By creating the relevant content, you educate and help your audience to find solutions they were looking for and provide value for them. This builds trust in your prospects over time and also increase your credibility and authority with them as well.
Increase visibility and brand recognition: The more content you create, the more traffic you get; which increase your visibility and brand awareness in the market. If the content is relevant and helpful, the consumer will remember your brand for good and your brand will obtain recognition.
High ROI and cost effective: Content marketing is more cost-effective than any other traditional outbound marketing methods. It requires a small investment of time and effort that can pay off exponentially. Also ROI for content marketing can be phenomenal if utilized and executed properly.
To conclude, Content marketing drives website traffic, increases brand loyalty, helps to create a buzz and maximize customer base too!
We at 3 Dots Design, a leading Advertising & Digital Marketing Agency in Pune, believe that content is both the present and future of marketing. And so do you, isn’t it? So what are you waiting for…? Let’s get started!