Ideas rule advertising. Ideas that help agencies earn awards, ideas that help fetch rewards. The everyday challenge in advertising has gone far beyond just getting the product known, increasing sales, or having more conversions. For establishing an ever-lasting connect with the ever-evolving consumer, new methods like brand storytelling, usage of technology – VR (virtual reality), and more are being implied all across. In this blog, we are going to have a look at what really makes ideas run the show called advertising.
The Never-Ending Battle
Award-winning ideas fuel passion for creativity, whereas breadwinning ideas fuel the financial aspect of a business. Running a super smooth show demands the balance between this everlasting tussle of creativity versus functionality. Where campaigns for the sole purpose of winning awards ask for clutter-breaking ideas, campaigns for driving results that indirectly support the system ask for functional ideas. Functional ideas help the business prosper on the basis of reach, impressions, sales or conversions. They stand for improving the number game, and for delivering results that help clients grow their business. Breadwinning ideas help the agency and clients prosper at the same time. For awards, agencies aim for creating reputable, creative and clutter-breaking work that serves the purpose of advertising for a brand as well as helps the brand establish something unique. Work that also spells the agency’s competency, potential and thought process. The success of a campaign is deeply rooted in the thought on which the entire campaign is crafted. And the thought that influences the campaign is nothing but an enticing idea that tops the rest.
For instance, ‘Volvo interception’ won several awards through its unique idea of making other car brands advertise for them. The idea was simple yet unique which created a lot of buzz and helped Volvo establish their identity during the super bowl in the USA without even spending a penny. Intrigued? Have a look.
Another award-winning campaign by Paytm spells how unique ideas can break the clutter and start a new conversation or instill a new functionality. Every now and then Indians are handed over toffees, candies in the place of change. Paytm explored a new to resolve the issue in a new way:
Another stunning campaign that helped the Akanksha Foundation (an NGO working for educating children) spread their message at a negligible cost. Their ‘message barter’ did wonders and highlighted the need for teachers in education in a unique way:
At 3 Dots Design, we keep sharpening our minds every day to stand firmly on both ends. We have been successful in delivering campaigns that have helped our clients multifold their sales as well as helped us earn some reputable awards. Some campaigns that speak for our creativity consists of our work done for a joint project by Namrata Group and SMP Reality for their project – Life 360. We bagged an award for Printed Illustration 2019 and also helped the client up their sales through some clutter-breaking campaigns. Another highlight that helped us win ‘Single Press Advt. 2019 – English’ win was our work done for 7 Plumeria Drive. The print ad reaped remarkable rewards in the form of increased walk-ins and sales. Winning the ‘Outdoor 2019’ award added another feather in our cap. The project named Water’s Square by Sagar Properties got all the attention it deserved through an eye-catching campaign done all across Pune.
At 3 Dots Design, we keep up to the game by constantly evolving and adapting to new methodologies and by instilling new technologies. We ensure that each of our work helps our clients grow as well as help us fetch rewards and awards. We play a game that makes both the teams win.