Advertising agencies are always looking to expand their expertise in diverse sectors, whether it is retail, real estate or the automobile industry. One of the sectors that often remain a niche avenue for agencies to explore is healthcare marketing. Advertising for healthcare can take many forms and it requires in-depth research regarding the communication. Whilst most advertising agencies will take pride in working within any sector, for any client and in any medium, there are specialist agencies that will focus on a particular kind of advertising or sector. Specialisation in a particular field requires additional knowledge and expertise to communicate effectively with the designated recipients, such as in medical or healthcare advertising.
The subject can be extremely technical or extremely sensitive and requires writers and artists who are fully trained in order to write meaningful advertising messages that are going to connect. While it is true that advertising and branding for any sector requires thorough research, the consequences of inadequate research can be far more severe in the medical field, and may even result in lawsuits. The only constant is change, and that’s never been truer in the world of wellness marketing. Hospitals, practices, and enterprises often have to stay one step ahead to keep up with both competitors and patient needs.
3 Dots Design has now created a USP for itself when it comes to hospital advertising through a range of projects that encompass outdoor & print, internal branding, social media presence, event branding and more across two of the country’s most influential cities – Pune and Hyderabad. Jehangir Hospital, one of Pune’s oldest and most trusted medical care providers, were looking for a healthcare marketing agency that would elevate their brand without diverging far from the core values. After creating a campaign for ‘stroke care’ that excelled the expectations of medical professionals and patients alike, 3 Dots Design has been fulfilling every branding need, whether internal or external, with complete efficiency for close to two years. Adding a feather in the cap is the association with Femcity, a premier women and children’s health hospital based out of Hyderabad. As the agency conducting digital marketing in healthcare for Femcity, 3 Dots Design has been making the brand synonymous with complete women’s wellness for nearly a year now.
But healthcare marketing includes several aspects and avenues. The state-of-the-art equipment that all medical experts depend on also needs its own unique communication and branding. Pridex Medicare, a prominent leader in the surgical & healthcare equipment industry in India, is another client with 3 Dots Design. Trusted by over 6000 hospitals across India, the communication requirements of Pridex need to be precise and thus, utmost care is ensured by designers to meet the exacting standards. If you are a hospital or a healthcare enterprise keen on taking the brand to the next level, join hands with 3 Dots Design to experience the difference yourself!