The need for an advertising agency is highlighted tremendously once one considers the many varied businesses that are coming to the forefront each new day. Not only are there multitudes of different brands – all serving the same need – but also is there an unexpectedly cut throat competition amongst all competing brands. The clients, however, simply cannot afford the risks of letting their brand get lost in the crowd of all other ‘me too’ brands. This creates a dire need for an advertising agency to step up and take charge. Any advertising or branding agency worth its salt can handle multiple branding and advertising tasks at once. Only an agency can really boast of having the right kind of expertise and creative acumen to give perfect solutions to a brand’s specific needs.
Why is there a need for 360 degree branding solutions?
Clients these days prefer investing in any leading advertising agency that can offer 360 degree branding solutions. These solutions include traditional advertising solutions inclusive of print advertising, radio-spot development, jingle making, TV commercial production, POP advertising, direct mailer development and the like. These are accompanied by the more modern digital advertising solutions that include online ads, websites and blogs etc. Generally, it is a good strategy to go for both, traditional and online advertising simultaneously. Both have their own plus points and advantages. A good advertising agency exploits these plus points to their fullest and puts the brand in an advantageous position right off the start.
How does our ad agency work?
Ours is a leading advertising agency that offers 360 degree solutions in terms of both branding as well as advertising. Before we even think of taking on a task, we make the greatest possible effort to get under the skin of the brand in question. Identifying the needs of our client’s brand beyond the obvious, recognising the stage (of the brand cycle) that the brand is in and choosing the right medium and the right media for its distribution, are all things that follow suit.
Brainstorming always works!
No sooner does our advertising agency receive the brief from the client do we understand it as well as we possibly can and brainstorm over it. Once the marketing team prepares a marketing brief for all of us, the creative director of the advertising agency translates it into a creative brief. Thus begins the journey – that starts with a stimulating brainstorming session – to ultimately end in an utter explosion of wonderful ideas! We shortlist up to three or four concepts (from those that were freshly churned out by us) and an ad is finally born!
Once we have our ideas in place, our artists then lend them their Midas touch, our copywriters have fun with the puns and an ad is brought to life from what once used to be just another brief! And all of this happens without us ever forgetting that advertising isn’t exactly ‘art for art’s sake!’ In short, we take great pride in making ads that make perfect marketing sense and deliver the precisely desired end results to all of our clientele!
Want us to work for you?
Do get in touch with our advertising agency right away and we can get started as soon as you’d like us to!