Today especially during the global pandemic, Digital is the buzzword. For daily necessities to business expansion, everything is done online. Digital marketing has proved to be a boon for business. It helps build strong relationships with the customers. Contacts, offers, communication, follow up has been easier.
Digital marketing can be done 24X7 so it is convenient for the customers also. They need not go physically to the store. Online business presence has enhanced the ease of doing business in multiple smart ways. However you must refrain from overdoing digital marketing. You should also be aware of its limitations.
Too much dependability of technology is known to weaken human bonding. So in addition to digital marketing you must ensure to make personal contacts and face to face communication on regular basis. Also there might be security or privacy issues that might get you in trouble.
Digital marketing affects the quality of leads because of lack of authenticity and proper communication. Plus there is severe competition and cost cutting out there. Also it is difficult to keep a check on the fraudulent communication or fake leads.
Too much clutter is another drawback of digital marketing. Your ads are at risk to get lost in excessive advertising and marketing. You must ensure your communication is creatively designed and rightly placed to draw attention and get leads.
Digital facilities are not available in rural areas so if your brand or service is for the rural customers, you must avoid excessive digital marketing. Or else, the leads might get lost. Instead, focus on right digital platforms and mix of other interactive media and personal contact.
Too much presence spoils the game. Constant pop ups are an irritation. Avoid people being sick of seeing your ad. Excessive use of digital marketing also might get negative feedback. A competitor might employ a strategy to undermine your business with negative comments or reviews which might in turn affect your leads.
Digital marketing is constantly evolving. New innovative ways to handle online marketing are coming up. Be tech savvy. Be smart. Most importantly, be wise. Choose the right media mix and get help from the experts. We at 3 Dots are well versed with digital technology, current trends, result oriented strategies and balanced media mix. Let’s talk about your brand, service or product about how to take it further on right digital platforms in right way.