3 Dots Design Pvt. Ltd. | Blog
  • Home
  • Blogs
  • Portfolio
  • Contact us

Recent Posts

  • Rich Media: The Quintessential Marketing Ingredient – Part 2
  • Rich Media: The Quintessential Marketing Ingredient – Part 1
  • Balancing ‘Work-Life’ – Women’s Constant Challenge!
  • Quirky is the New Normal-The Creative Shift in Advertising!
  • Modern Advertising in Traditional India: Navigating Cultural Sensitivities

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • June 2019
  • May 2019
  • April 2019
  • February 2019
  • January 2019
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • November 2017
  • October 2017
  • September 2017
  • August 2017
Advertising Agencies , Branding , Crisis management , Design & Marketing , Digital Marketing

Smart ways of Integrated Marketing post pandemic 2020

by 3dots-blog September 11, 2020
Smart ways of Integrated Marketing post pandemic 2020

Smart ways of Integrated Marketing post pandemic 2020

Manufacturing has suffered a massive loss. Advertising is on the back foot. Transport is taking a halt. Restaurants have shifted to take away mode. Sales are on hold. The entire economy has come to a grinding halt. The pandemic is spreading fast and wide around the world.

Though everything is gearing up to face the new normal, the businesses are facing immense pressure and are finding ways to cope up. What are the ways to chart out smart integrated marketing strategies to boost your bottom line? Find out.

Resolve to focus on the brand

Address the immediate challenges faced by your company and brand. Find out what has impacted your workforce, your customers and business partners. Focus on your brand reinforcement with creative and relevant communication.

Stay resilient and relevant

Try to foresee your customer’s wants, needs, expectations and purchase decisions. It is time to survive, stay strong and redesign your marketing strategy. The customers will be reluctant to mingle in public places and will opt for digital media. So businesses must do media mix accordingly.

Offer attractive perks

People are giving priority to the security and luxury of staying home. So the sale of home appliances has increased. A smart, cool, stylish and utilitarian home is an asset. So those brands are offering cashback schemes, extended warranties, attractive gifts, discounts, zero down payments and so on. The marketing strategy must include such add-ons to survive and grow in the volatile market.

Explore opportunities

Explore, evaluate and assess new market opportunities. Discuss them with your investors, partners, suppliers and vendors. Find out how you can tap it and communicate the message to your customers. Make a proper communication plan.

Choose the right communication vehicles

Choosing the right communication channel is of paramount importance while planning the integrated marketing strategy post pandemic. The communication must reach the target segment. Wasting the message will not be cost efficient at all, in these economically challenging times. Give emphasis on your official website, social media platforms, e-brochures and newsletters.

Some other ways to integrated marketing are:

  • Being open to online shopping and home deliveries
  • Predicting market behaviour and planning accordingly
  • Reallocating budgets to essential and short term marketing activities that give faster results
  • Addressing customer concerns and seeking feedback
  • Bringing your people – employees, customers and suppliers together on one platform and bond with them

We at 3 Dots are equipped to create and execute integrated marketing strategies for your brand. We have a deep market insight combined with intelligent team to take you through the current challenge. Get in touch to know more.

Share22
Tweet
Share
22 Shares

advertisingbranding strategyDigital Marketingmarketing

  • Previous Website: The New Asset for Every Business3 years ago
  • Next How the excessive use of digital marketing affects the quality of leads3 years ago

Quick Links

  • Work
    • Paranjape
    • Jehangir Hospital
    • Life 360
    • 7 Plumeria Drive
    • TMR Group
  • Solutions
    • Print Media advertising
    • Brand Strategy & Planning
    • Digital Marketing
    • Events & Exhibitions
    • Media Planning
    • AV Production
  • About

Categories

All Rights Reserved © 2021 3 Dots Design Pvt. Ltd.