Smart ways of Integrated Marketing post pandemic 2020
Manufacturing has suffered a massive loss. Advertising is on the back foot. Transport is taking a halt. Restaurants have shifted to take away mode. Sales are on hold. The entire economy has come to a grinding halt. The pandemic is spreading fast and wide around the world.
Though everything is gearing up to face the new normal, the businesses are facing immense pressure and are finding ways to cope up. What are the ways to chart out smart integrated marketing strategies to boost your bottom line? Find out.
Resolve to focus on the brand
Address the immediate challenges faced by your company and brand. Find out what has impacted your workforce, your customers and business partners. Focus on your brand reinforcement with creative and relevant communication.
Stay resilient and relevant
Try to foresee your customer’s wants, needs, expectations and purchase decisions. It is time to survive, stay strong and redesign your marketing strategy. The customers will be reluctant to mingle in public places and will opt for digital media. So businesses must do media mix accordingly.
Offer attractive perks
People are giving priority to the security and luxury of staying home. So the sale of home appliances has increased. A smart, cool, stylish and utilitarian home is an asset. So those brands are offering cashback schemes, extended warranties, attractive gifts, discounts, zero down payments and so on. The marketing strategy must include such add-ons to survive and grow in the volatile market.
Explore, evaluate and assess new market opportunities. Discuss them with your investors, partners, suppliers and vendors. Find out how you can tap it and communicate the message to your customers. Make a proper communication plan.
Choose the right communication vehicles
Choosing the right communication channel is of paramount importance while planning the integrated marketing strategy post pandemic. The communication must reach the target segment. Wasting the message will not be cost efficient at all, in these economically challenging times. Give emphasis on your official website, social media platforms, e-brochures and newsletters.
Some other ways to integrated marketing are:
- Being open to online shopping and home deliveries
- Predicting market behaviour and planning accordingly
- Reallocating budgets to essential and short term marketing activities that give faster results
- Addressing customer concerns and seeking feedback
- Bringing your people – employees, customers and suppliers together on one platform and bond with them
We at 3 Dots are equipped to create and execute integrated marketing strategies for your brand. We have a deep market insight combined with intelligent team to take you through the current challenge. Get in touch to know more.