SEO is a magic word that has the power to take your business success to unprecedented heights. If you use it strategically, the results will be amazing. Of course, it is not an overnight miracle but a result of a strategic and consistent journey.
Meaning of SEO
SEO means Search Engine Optimization. It is the process of increasing the visibility of your site so that it is appears on the higher ranking in relevant searches. Being visible in search results means that your page will be visited by more people and you will be able to attract existing and prospective customers to your brand or service.
How does SEO work?
Google and Bing are some of the Search Engines. They use bots to crawl web pages. The bots go on crawling from site to site, accumulating information and putting it in an index. Then the algorithms analyse these pages and consider ranking factors to decide the sequence of the pages that should appear in the search results for a given query.
SEO as a long term investment for your business
In the fast paced, technology driven world of today, digital marketing and promotion is highly important. For the digital traffic to come to your brand and service, it is imperative that you have a proper SEO strategy in place.
SEO will help your business in following ways,
- SEO maximizes the user experience of your website with relevant information, text and mobile friendly website configuration
- SEO is effective in giving you useful business leads
- SEO makes your target market aware of your existence and increased the conversion rate for your business
- SEO enables you to stay above the rest in search results and improves your search ranking
- SEO establishes your brand stature and builds your credibility
- SEO can integrate all your marketing and online activities in one thread
Reaching the top ranks through SEO is a gradual process and it takes time. But once you reach the higher rank, you can stay there for some time, if you keep your SEO strategy on the right track.
Are you ready to take your SEO journey ahead? Is your brand or service has the power to take off? We at 3 Dots Design would be delighted to be your digital partners. With our experience and expertise we are capable of taking you to the next level in the digital world. Let’s meet.