COVID-19 has changed the way the world thinks, uses technology and connects to people. Work from home culture is here to stay. Physical distancing has made it difficult to move about as freely as before. You must have noticed how the mobile apps have become our best buddies during this time of crisis.
Apps entertain us through music, gaming or story- telling. They have made our shopping simpler and safer. They are playing an important part in children’s education. They are helping us exercise and stay fit. Food and grocery delivery is done through apps. On-demand apps, grocery apps, entertainment apps, digital payment apps are making lives easier and also facilitating business growth for the app company.
It’s amazing how the world is becoming dependent on Apps. The pandemic has impacted our daily lives on an extensive scale. It has transformed the global economic landscape, social behaviours and consumer habits. Some app industries have had a surge in user engagement, some as high as a 177% average increase in daily active users.
Mobile engagement has increased tremendously. So those apps which were on the digital platform at the right time are reaping rich rewards. Experts are predicting a whopping 25% increase in global app downloads till 2022.
They are educating people on Coronavirus and how to stay safe and healthy. On demand doctors apps are extremely useful for sick people and senior citizens. Medicine delivery apps, exercise apps, stress management apps too are popular.
Entire educational scenario has undergone revamping. Universities, schools, colleges being shut down for uncertain period, the apps such as Coursera, Google Classroom, LinkedIn Learning, Alison are helping students get world class education. Use of educational apps have been up by 20%.
During the pandemic and home stay, doses of entertainment have kept us stress free and happy. Apps such as You Tube, Spotify, Google Play Music, Amazon Prime, Netflix or HBO Now have helped us watch movies, listen to music and so on. News apps, social media apps are playing a pivotal role in our day to day life. Content & Media apps have gone up with a 40% increase.
In India the time spent in apps has grown by 35% in second quarter of 2020. As the world tries to curb the virus, the growth in app usage is sure to skyrocket. Consumers are launching installed apps, are downloading new ones and using them regularly. It’s time to be app friendly. Are you on the app track?