Advertising has always been an effective tool for getting your product and its features across to a world full of potential buyers and users. Throughout centuries, the forms of advertising have changed and so have the platforms that advertising as a medium uses to communicate. But as we progress towards greater transparency in communication due to various technologies such as the internet, the field of advertising and marketing is taking on different responsibilities. Advertising is now used to create awareness not just about products, but about social issues as well. Through its diverse campaigns, advertising professionals have addressed several issues such as child labour, global hunger and corporate responsibility as well.
So where does advertising stand in times of crisis such as the Coronavirus? Well, advertising has definitely helped in reaching out to people and divulging highly crucial information regarding the virus. Social media has been a decisive catalyst in helping the information reach millions that are stranded in various parts of the world. Every brand worth its salt has started using advertising now not just to promote products but spread a positive message of hope and solidarity in these dire times. And that’s the impact of advertising in crisis management.
While rumours abound regarding the global pandemic are difficult to deal with, advertising has helped governments root out the false ones and spread the truth effectively as well as creatively. Advertising across print and digital media has been responsible for spreading the message of safety and health through infographics and visuals that are easy to understand and follow. Take the example of a platform such as Facebook. If your company has a Facebook page, it will be another social media outlet to focus on managing excellent customer response. Depending on your page settings, users can post comments to your page which be seen by fans and non-fans alike, so as a brand it is important to monitor your Facebook page and update it as needed with the latest news and responses to customer comments.
For any organization, social media has the power to become one of your most impactful crisis communication tools. However, the nature of the medium means that it has to be handled carefully. Only a strategic approach to social media crisis management will enable you to harness its potential while ensuring it works for you and not against you.
If you are an organisation looking for effective handling of social media and strategic brand communication in Pune, 3 Dots Design offers extensive expertise in not only crisis management but effective branding as well. With a diverse range of brands hailing from unique sectors such as healthcare, real estate and beyond, 3 Dots Design specialises in leveraging creativity with the right communication to help your brand send the right message to its consumers, even in difficult times such as the Coronavirus epidemic. Reach out to us and to find out how we can transform your business and help it achieve its business goals effortlessly.