Facebook has again created a massive stir and no, it has got nothing to do with their practices related to privacy. Facebook has unveiled its new logo as a part of the Facebook rebranding process and it has become a talking point among the creative communities and netizens alike. The Facebook new logo has strongly polarized opinions and needless to say, become an easy target for the trolls. While only time can tell whether this new identity will stand the test of longevity and endure changing trends or become a forgotten news story in the sea of information that is the internet, here’s a third-person perspective on the whole frenzy.
Antonio Lucio, Facebook’s chief marketing officer had a very clear cut business objective on the topic of Facebook rebranding. Talking about the Facebook new logo, he said “People should know which companies make the products they use”. What Antonio was talking about was the diverse range of services they offered, which include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.
It is interesting to note that it is the logo of Facebook, the parent company, that has changed and it incorporates the colours of their premier offerings like the Facebook app, Instagram & WhatsApp; at the same time, the different apps retain their distinct look, colours and overall design language. “From a business perspective, the Facebook rebranding is quite strategic as it helps to keep Facebook’s different brands a little bit more distinct from each other amid what could be seen as almost nonstop controversy” feels Rakesh Raisinghani, Founder of 3 Dots Design, a digital and mainline advertising agency based out of Pune. “The clean and minimalist, subdued typography is designed to speak a lot about the company’s values and approach. At the same time, the association with colours that originally belonged to Instagram and Whatsapp is thoughtfully chosen to make the brand Facebook less notorious, more friendly” expressed Mahesh Jadhav, Creative Director at 3 Dots Design.
Design and marketing professionals aside, even humorists and celebrities across the Twitterati have cashed in on the frenzy created by Facebook new logo, gaining massive likes, shares and traction across the web… which only goes to prove the age-old ad industry proverb – any publicity is good publicity!