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When it comes to navigating the bustling world of social media, selecting the right platform can feel like choosing the perfect dish from an extensive menu—overwhelming, to say the least. With so many social media platforms available, it’s crucial to pick the ones that align with your brand‘s goals, target customers, and overall marketing strategy. […]

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Hello fellow digital warriors! Now that we’re well into the year, it’s time to review how our social media strategies have fared so far and well, what’s actually trending. Ready? Let’s dive in! Short-Form Videos: Because Nobody Got Time for Long Boring Stuff Youtube Shorts, Instagram Reels and the likes have taken the social media […]

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Keeping up with social media’s algorithm is like hitting a moving target. You think you’ve got it figured out, and bam! There’s a new update and everything changes again. But that doesn’t stop brands from trying to make their content go viral on social media or maximise customer engagement. Why? Because this is where the […]

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As much as we despise it, there are times when we feel like not opening YouTube just because we are pointlessly forced to take up YouTube Premium. We hardly remember the last time when we saw a long-format video on YouTube without an ad popping up in between. Today, videos are the way to engage […]

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Today’s social media world thrives on the fuel of likes, comments, shares and reposts. The major chunk of digital marketing depends on how much engagement the website or brand is generating. Everything revolves around consumers, sometimes in an intrusive manner. All this is in order to stay relevant and alive in the market. Well, speaking […]

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Quick Disclaimer: This has got nothing to do with either the moon or moonlight! Instead, it’s got everything to do with what one does when the moon is out! There has been a lot of noise lately regarding the ethicality of whether or not an employee can take up a second job while still working […]

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Nowadays, if you consume a certain type of content, the brands that are relevant to that category of content will never stop following you. You become the brand’s torchbearer and all the content developed by them is targeted towards pleasing you. Well, that’s one way how remarketing works. There are many ways that have proven […]

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In the era where the generation is madly in love with the T20 format, there are very few of them who love Test Cricket like a forgotten art. The same applies to Copywriting in advertising. This is the generation that’s born in the wake of Instagram, Facebook & Twitter. Their expressions are quite limited to […]

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Breaking News: Apple announces product & policy changes that will affect data sharing across iOS. This decision might have been taken by ‘Square’ (sic) Apple with an intention to keep their customer’s data safe and their privacy untouched. But, this move has some sharp edges that you might want to watch out for. The recent […]

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Every brand is on Facebook. Every service is benefitting from it. Every product is being advertised and sold on it. Facebook has emerged as a great business booster over the years. Especially in these pandemic days when the world has gone digital like never before, Facebook is a must have on your business promotion and […]

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Tag: Facebook

Facebook Removed Restrictions on Text Content in Facebook Ad Images

Tag: Facebook

The Ultimate Cheat Sheet for Choosing the Right Social Platform for Your Business

Marketing 101: Trends and Strategies to Stay Ahead on Social Media

How to tweak social media to become your brand’s bestie

Outstream Video leads the way forward in the Digital Realm?

Organic vs. Paid: How much of our audience is real?

The Dark & Bright Side of Moonlighting!

Types of Remarketing every brand should consider!

Long Copy Ads: The Forgotten Art!

Watch out for this Square Apple with sharp edges

Facebook Removed Restrictions on Text Content in Facebook Ad Images