Hello fellow digital warriors! Now that we’re well into the year, it’s time to review how our social media strategies have fared so far and well, what’s actually trending. Ready? Let’s dive in!
Short-Form Videos: Because Nobody Got Time for Long Boring Stuff
Youtube Shorts, Instagram Reels and the likes have taken the social media world by storm. These platforms have become hot spots for engaging and shareable content and brands are leveraging this with bite-sized, impactful videos that capture attention quickly.
With more than a million likes, Fevicol’s “Fevicol Ka Jod” campaign is the best example of brands adapting to the needs of the short-form video format. This campaign by India’s leading adhesive brand went viral, garnering hundreds of thousands of views and likes for its quirky and humorous videos showcasing the product’s strength in typical Fevicol style.
Live Streaming for Real-Time Engagement
Live streaming poses as the perfect opportunity for brands to engage with their audience in real time. Q&A sessions, product launches, GRWM and behind-the-scenes content are all in demand these days, and what better way to do it in real-time while interacting with your audience?
From Nykaa, India’s premier beauty and wellness brand, to Myntra, all the big brands in the beauty, fashion and lifestyle segment frequently host live sessions on Instagram and YouTube. These sessions feature beauty experts, product demos, and real-time Q&A, fostering a deeper connection with their audience.
Influencers and Micro-Influencers > Celeb endorsements
While celebrity endorsements remain popular, there’s a growing trend towards collaborating with micro-influencers. Influencers may have smaller followings, but they often boast higher engagement rates and more trust within their niche communities.
Mamaearth, Wow Cosmetics, Meesho have effectively utilised micro-influencers to promote their natural and budget-friendly products. This strategy has helped them build a loyal customer base and enhance brand credibility.
The Power of Storytelling
Stories have become a staple across platforms like Instagram, Facebook, and WhatsApp. This content format is a powerful tool that helps in building meaningful connections, improving brand reputation and driving brand loyalty. It started with Humans of New York, which has inspired the thousands of handles that have risen in the past few years.
The stories shared by them are inspiring and moving. Not only does this make every post incredibly engaging and relatable, but also highly shareable with the larger audience.
Btw, we have an entire series on the power of storytelling and how to integrate it in your marketing. Check it out here.
Social Commerce: Shopping on your Socials
Social commerce is transforming how consumers shop online. Most millennials and Gen- Zers discover new products on social media — specifically short-form videos, and often impulsively head to the shopping platform.
Enabling shopping through Instagram and Facebook, they offer a frictionless buying experience, driving sales directly from your social media channels.
Conclusion
Social media marketing requires a keen eye on emerging social media trends, a willingness to adapt strategies, and being constantly on your toes. By embracing these trends, you can create compelling and effective social media campaigns for your brands.
At 3 Dots Design, we’re committed to helping businesses navigate the ever-evolving social media landscape. Our knowledge of the pop-culture, trends and updates ensures your brand sets new benchmarks for the industry. Contact us today to tailor social media strategies that make your brand a roaring success!