The future is happening around us as we speak and every sector is coping with dynamic changes in their own way. Needless to say, design agencies are no stranger to constant change and as the coming decade brings its own challenges, everyone’s gearing up in these 5 ways to face the future.
Driven by Tech, Powered by Creativity
Marketers’ needs are changing rapidly and technology, data, consumer demands, talent, and most importantly AI, are going to play a huge role. The big question: What will design agencies have to do to stay ahead of this incessantly shifting industry? The answer is simple – adapt! The future will be about marrying creativity with data, which means design agencies will have to make sure they have staff on board that can dissect data in creative ways. Design agencies will have to incorporate new skills in addition to pure design talent to meet a number of incoming trends and challenges, from figuring out data to keeping up with consultancies and more.
Design Thinking is the Norm, Not the Need
Another word, or rather a concept, that is becoming more relevant by the passing minute is design thinking. Though it has been around for a while now, design agencies more often than not end up compromising design thinking patterns just to satisfy client demands. Now, current trends are showing that even clients are waking up to the advantages of design thinking and realizing its importance. This means that communication that is made using design thinking will no longer be a rarity. On the contrary, it will very much be the norm, and design agencies that are not placing special emphasis on design thinking will be more likely to fall behind.
So Many Formats, So Little Time!
Digital advertising, in tandem with the offline and OOH media, is making communication more personalized, automated, immersive, experiential, and measurable by the minute. And all that enabling technology behind the scenes is helping digital agencies reach new, creative heights. These emerging mediums bring with them a wide range of creative formats that vary greatly when it comes to sizes. For example, a beautifully and intricately drawn illustration may convey the right message for a brand in a print advert. But the same visual will be reduced to small doodle on a banner ad and the message will be entirely lost. Design agencies will face the challenge of maintaining consistency in communication and visuals regardless of how small or large the dimensions are.
Studio Anytime Anywhere
There is a new breed of professionals emerging and they are being called digital nomads. That’s right. With seamless communication and coordination across geographies becoming more simplified due to the internet, individuals with unique skill sets can now collaborate from anywhere to help achieve common goals. So for design agencies, regardless of whether you are working from home or the office, a co-working space or cafe anywhere in the world, the only thing that matters is that the deliverables and deadlines are met with excellence.
Colour Ownership is Hip!
One trend that is surely making a comeback is the aspiration of brands towards ‘owning’ a single colour. Design agencies are also the key contributors to this trend and frankly, it speaks for itself. Whether it is the distinctive blue that is commonly associated with Facebook or Coca-Cola going back to its iconic red roots, trends suggest that we will see more brands going back to basics and really owning colour as a tool for brand recognition in a world that is plagued by short attention span and constantly changing brand loyalties.
Having gained a little insight into what the future may bring for design agencies, you are now equipped to understand the right communication for you. 3 Dots Design is one of the leading design agencies in Pune with core expertise in implementing these futuristic concepts to elevate your brand effortlessly! Get in touch with us to create tomorrow-centric communication for your brand today.