With the evolution of everyday living and consumer choices, advertising is also evolving in unique ways. In the early days where brands focused solely on sales, nowadays are focusing more on keeping their consumers engaged and connected to the brand through brand storytelling. In this blog, we will be talking about brand storytelling and how it is influencing advertising like never before.
What is Brand Storytelling?
As a marketer would define the word by the books, brand storytelling is a process of using storytelling elements to connect your brand to customers, with a focus on bridging the gap between what your brand stands for and the values you share with your customers. To put it simply, brand storytelling refers to sharing your company story to connect with your audience. It involves elements like – authenticity, knowing your audience, communicating the problem you solve, building character, and connecting with the respective community.
Storytelling originated with visual stories, such as cave drawings, and then shifted to oral traditions, in which stories were passed down from generation to generation by word of mouth. There was then a shift to words formed into narratives, including written, printed, and typed stories. And today, storytelling has evolved to VR (Virtual Reality).
Brand storytelling is gaining popularity these days unlike the traditional ways of advertising. Advertisements then just showcased products or services in front of the audience with an intent to get their product known. However, the scenario today is changing and the latest technologies are being used for brand storytelling. With this, a brand spells a completely different story which involves a problem that needs to be solved and an apex at which the reader can connect emotionally to the outcome. Brand storytelling also conveys the brand purpose.
Significance of brand storytelling
Brand storytelling has been found to stimulate brain activity in turn making a bigger impact on the consumer. Research suggests that stories are 22 times more memorable than facts and figures alone and also increase neural activity when listening, watching a story. Brand storytelling also triggers facets like – smell, touch, and taste when being watched adding more value to brand storytelling. It carries the essence of your brand, exemplifies the driving force behind the product, and touches a consumer emotionally. Connecting with a consumer on the strings of emotion helps the brand make a bigger impact and stays in the memory for a longer period.
Some of the successful Brand storytelling examples
Land Rover’s 70th anniversary celebration exemplified brand storytelling in a very stunning way. The brand brought to life the true story of, “The land of land rovers”, a remote area in the Indian Himalayas. The advertisement connected with people deeply as it was presented in unique ways demonstrating the brand’s true strength.
Johnny Walker released a touching video which also demonstrates how brands are going a step ahead with innovative storytelling campaigns, in turn, leaving a bigger impact on the audience.
At 3 Dots Design, we deeply understand and value the significance of storytelling and hence we create stories that carry the essence of your brand. Here, we develop stories which not only get your brand known but also empower it to stay in their minds for a longer period. We craft strategies that help the brand expand its reach, increase sales, and uphold its value. Some of our successful brand storytelling that speaks for our performance through a campaign for our clients includes – GV7 – Kutumb (https://www.3dotsdesign.in/happynest.html). Our work for GV7 helped our client sell 150+ flats in Pune making it one of the most significant campaigns led by 3 Dots Design. Another campaign that created a buzz and helped our client boost sales was – 7 PD (https://www.3dotsdesign.in/7-plumeria-drive.html). Our strategy infused with creativity fetched results like never before helping the brand grow better.