BRANDING Archives - 3 Dots Design Pvt. Ltd.

Think of a cold drink. Did a specific bottle with a distinct red label come to your mind? Now about instant noodles. Did you see a bright-yellow packet promising a 2 minute delight? In a world where overconsumption is fueling us with a plethora of options, why do we tend to remember only a handful […]

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In today’s fast-paced digital world, marketing is more than just catchy jingles and billboards. It’s now about reaching your target audience on their phones, laptops, and sometimes even smart fridges (yes, that’s a thing!). If you’ve ever wondered how brands like Zomato keep you hooked or why you can’t stop seeing ads for that sweater […]

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The logo is the face of your company. A strong logo not only reveals the company’s identity but also attracts new customers. This is why investing time in creating an attractive logo is crucial. “Don’t touch the logo” is a common directive in many design briefs. However, in recent times, brands have been getting quirkier […]

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It’s that time of year again. Full of love for some, and denial or confusion for the rest. There are feeds are full of mushy reels, people nailing the #CoupleGoals and others preaching self love. And brand’s aren’t missing out on this either. Agencies have been busy whipping up creative ideas and brainstorming for effective […]

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The media-world, currently dominated by social media trends and influencers striving to capture attention, has shaken thanks to a recent incident involving Poonam Pandey. The recent uproar surrounding this fake death announcement has triggered a crucial discourse on media ethics and public relations, while pushing the industry to put its critical thinking skills to the […]

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What’s common between Maggi, Nexa, Cornflakes, or even Ponds and Surf Excel? They’re all endorsed brands. Nestle, Unilever, Pepsico, Maruti and Kellog’s have been doing endorsed branding for ages. But first things first, what’s endorsed branding? It’s a brand architecture strategy, where distinctly different products or service brands are positioned individually from the parent brand. […]

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Success in the ever-changing marketing business world depends on maintaining an advantageous edge in the race. Attempting to forecast the foreseeable future and devising strategies is something the industry excels at. As 2024 nears, we have all spent considerable time and effort planning and preparing how to best reach and connect with audiences. In our […]

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Every December, a handful of topics dominate the conversations of every agency discussion. No doubt, December is all about reflections, while January is all about resolutions. ‘Tis is the season to reflect on what was—and wasn’t—on the top of our charts for this past year. AI was this year’s buzzword. Between Barbenheimer, World Cup and […]

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HUL and the sachet Sometime in the 1970s Chinni Krishnan decided to sell talcum powder and Epsom salts in sachets to make these products affordable to the middle income group. The idea came from the fact that the larger bottles and tins wouldn’t sell because the buyers found it too expensive. The resounding success got […]

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What’s our ultimate goal as advertisers? Grab your consumers’ attention and make a mark in the minds of your audience. Well, some went on to make history, with campaigns that have today become traditions and norms. Here’s a quick read on three brands that won the social behaviour sweepstakes with their ads. 1. How the […]

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Tag: BRANDING

The Power Of Branding In The Digital Era

Cracking the Code of Digital Marketing Must-Haves

TIMES BRAND LOGOS UNDERWENT A TEMPORARY CHANGE TO IMPACT CONSUMER SENTIMENTS

WHY BRANDS LOVE MAKING ADS ABOUT LOVE

Fake it till you make it? The rise of misinformation in Media and PR

The Two Sides of Endorsed Brands

JUMPSTART 2024: You guide to growing your brand Part II

Joining the Dots: Takeaways and Insights from 2023

3 Times Brands Changed To Enter the Indian Market

3 times advertising won the social behaviour sweepstakes