BRANDING Archives - Page 2 of 8 - 3 Dots Design Pvt. Ltd.

Marking eight years of evolving in the ad space we have left an impressive mark in the advertising, branding and marketing in Pune. In the previous blog, we mentioned the signature campaigns launched for some of our esteemed clients. Part two, is a continuation of our remarkable campaigns launched in the previous year. Mangalam Landmarks […]

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Global retail spaces and brands are obsessed with seasonal editions. And that’s a fact we can’t deny. From convenience stores to supermarkets and even billboards and digital media…shelves and advertisements are flooded with limited-edition products celebrating the occasion. Be it Christmas, Diwali, Valentine’s or even Easter. And if you don’t join the bandwagon as a […]

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Nail-biting hits, last-over finishes, high-octane drama, and ultimate club loyalty- the latest edition of India Ka Tyohaar has surely set off the right start. Come April, IPL and its frenzy takes over our screens and the media. From marketing campaigns to viral moment marketing trends and sky-rocketing budgets, this season brings in an equal amount of content […]

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Every organisation has its own reputation that’s known to its audience. This reputation could be based on the thoughts and views expressed by the organisation’s top leadership, employees, its products and services, history, and more. This reputation speaks to the people in what we call a brand. The brand identity of a company or organisation has a […]

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One of the biggest challenges facing marketers today is to get their content in front of the eyes of their target group. With content and information literally at their fingertips, buyers have become increasingly aware and do much of their research online before buying a product. It has become imperative for advertisers to ensure that their […]

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Remember when Airtel, India’s first private cellular network launched its ad? The brand tune by AR Rahman was everywhere. On our TV sets, radios, as our ringtones, and even as the reverse gear signal for trucks and cars. This iconic tune made Airtel a household brand. The same was the case with Titan’s ad featuring […]

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If there’s anything that is challenging enough for today’s marketers is talking to Gen Z and making them listen to the story that the brands want to tell. This generation is may seem like the coolest ones on the block, but when it comes to making serious decisions, they are also one of the most […]

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“Behind this mask, there is more than just flesh. Beneath this mask there is an idea… and ideas are bulletproof.” V for Vendetta was a book (later translated into a movie) way ahead of its time. It showed the real power of an idea and how it has no face. One person’s idea can become […]

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“Dormammu, I’ve come to bargain” must probably be one of the greatest lines ever in the MCU that the marketing & advertising fraternity would love to use over and over again. However, the advertising multiverse seems to have been using the “Darkhold” more than ever, casting some dark spells, taking shortcuts to fame or rather […]

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Time and time again, we have seen the world thrive on big ideas. Be it in the political realm or in the corporate world, big ideas have changed the way we perceive things. Lately, we have noticed that big ideas are shrinking and people no longer accept big ideas as a norm. Consumers are challenging […]

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Tag: BRANDING

In-Fine-Eight: A Recap Of The Year: Part 2

Time for brands to get rid of clichés!

TV vs. Live Streaming: IPL viewership, up for grabs!

Employer Branding: Advertising’s Truest Challenger!

Rich Media: The Quintessential Marketing Ingredient – Part 2

DOTTY DISSECTS THE DECLINE (PART 3) Have tunes lost their touch?

How can Gen Z uplift the Brand Reputation?

Who owns the idea? Brand or the Agency?

Dark patterns in the advertising multiverse!

Big Ideas shrinking and fading out?