Category: Advertising Agencies

Advertising Agencies , Agency Life , Creative Campaigns in Digital Media , Design & Marketing , Digital Marketing , Print Advertising

Micro-Moments that make Mega-Impacts on Advertising

by 3dots-blog July 8, 2021

Ever felt like you were aimlessly surfing through your Instagram or Facebook feed for too long that you forgot what you were actually looking for? That usually is a common phenomenon when you are hounded by gazillion gigabytes of remarketed, content-driven and a few intent-driven data. Speaking of remarketing, Facebook began showcasing the archives of […]

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Advertising Agencies , Agency Life , Creative Agency , Design & Marketing , Digital Marketing

Limited Edition Storytelling

by 3dots-blog July 1, 2021

How can storytelling be a limited edition? Storytelling, to some, might feel like a never-ending daily soap where it can take weeks for a Bahu to fall from stairs and the Saas (rather, the Video Editor) would enjoy all sorts of video effects. Well, that’s not the kind of storytelling that works in advertising. In […]

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Advertising Agencies , Advertising Agency , Agency Life , Creative Campaigns in Digital Media , Design & Marketing , Digital Marketing

Why limit characters?

by 3dots-blog June 24, 2021

When we talk about characters, our minds open up to so many connotations. It can be about a person’s character, it can be about a role that an actor is playing in a movie or a person in a storybook. This used to be a common scenario in the earlier days. But, today, the whole […]

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Advertising Agencies , Advertising Agency , Agency Life , Design & Marketing

The future of social media in India

by 3dots-blog June 3, 2021

The fate of social media has always been hanging in the balance and at the mercy of the statesmen and godmen in this country. Well, the businessmen always find a way out and they’ve been doing it since the farcical apocalypse was predicted in 2012. We got a glimpse of that apocalypse last year when […]

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Advertising Agencies , Advertising Agency , Agency Life , Branding , Creative Agency , Design & Marketing

COVIDVERTISING: Challenging creative communications during COVID-19!

by 3dots-blog May 27, 2021

Stay home. Stay safe… this phrase must have become a cliché already, but it is still the most effective way to tell people to take care of themselves. COVID-19 might have caused maximum boredom to all and people are finding new ways to step out – new creative ways; new potentially dangerous ways too. In […]

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Advertising Agencies , Advertising Agency , Agency Life , Design & Marketing

COVIDVERTISING – Exploring new avenues of advertising

by 3dots-blog May 20, 2021

COVID-19 has given rise to many business avenues which were almost non-existent in the pre-pandemic era. Be it for sanitizers, masks, PPE kits and whatnots in the realm of health and safety. Advertising has brought these products into the limelight and how! Brands are wary of advertising these days. Well, no thanks to COVID-19; we […]

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Advertising Agencies , Advertising Agency , Agency Life , Creative Agency , Design & Marketing , Digital Marketing , Print Advertising

How art became the heart of advertising?

by 3dots-blog May 13, 2021

We might have read a hundred books on love stories and watched, maybe a thousand movies on romance, yet, every single time, the message of “I love you” has been conveyed in roughly a million ways. That’s the “Art of Communication.” The HEART of the matter Be it in novels, movies, or advertising, storytelling is […]

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Advertising Agencies , Advertising Agency , Agency Life , Branding , Creative Agency , Design & Marketing , Digital Marketing

How did art become a part of advertising?

by 3dots-blog May 6, 2021

Why is it always called an ‘Art of doing something’ and not the ‘Copy of doing it’? If you are good at something, they say, you have got something down to fine art, and not, you got a copy for it. Why is that so? If you are an avid follower of Mad Men or […]

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Advertising Agencies , Advertising Agency , Agency Life , Branding , Creative Agency , Design & Marketing , Digital Marketing

How Surrogate Is Surrogate Advertising?

by 3dots-blog April 29, 2021

Have you ever bought music cassettes and CDs of 100 Pipers or club soda of Tuborg or paid big bucks for the Kingfisher Calendar? We all know very well that those were not the products these brands were actually selling, right? That’s precisely what Surrogate Advertising does. In The Name of Surrogate Advertising To define […]

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Category: Advertising Agencies

Micro-Moments that make Mega-Impacts on Advertising

Limited Edition Storytelling

Why limit characters?

How social media triggered a behavioral transformation in people?

The future of social media in India

COVIDVERTISING: Challenging creative communications during COVID-19!

COVIDVERTISING – Exploring new avenues of advertising

How art became the heart of advertising?

How did art become a part of advertising?

How Surrogate Is Surrogate Advertising?