Coronavirus is becoming a serious threat not just for China but for the globe as well. As the number patients being detected across different countries increases every day, corporations as well as health organisations are turning towards innovative ways to convey the message of safe health practices through Public Safety Announcements. Advertising agencies and marketing companies are also stepping up to the task of educating the public regarding several do’s and don’ts.
But graphic design and Public Safety Announcements have a long history of raising awareness and saving lives. The striking propaganda art created by branding agencies and governments during both the World Wars has created a form of poster making that is now studied in art and graphic design schools today. These posters were primarily created to increase support for the war efforts, but they also used to warn the public about dangers of disease and contamination.
With the rise of the internet and digital marketing, public safety announcements have found new avenues of reaching out to target audiences. Social media platforms have become a powerful tool for influencing public opinion. Coronavirus, with its fast spread and fatal outcome created a panic amongst civilians and led to a lot of misinformation. This is where digital marketing agencies and online advertising agencies are stepping up to the task of making the public aware. A serious initiative was taken up by Johnson & Johnson, one of the world leaders in hygiene and wellness products, medical devices, pharmaceutical and consumer packaged goods. In addition to showcasing safety tips, they also donated masks among the masses. This act can be seen as a good example of corporate social responsibility. Not only does this help emphasise a positive brand image for the organisation, but also endears the brand to the masses.
Although Healthcare providers and Wellness brands were the first ones to start making communication regarding safeguarding oneself against infection, brand from other sectors also chose to make interesting messages about the outbreak. Continuing their theme of quirky communication and humorous take on everything from daily groceries to global politics, Dunzo urged consumers to stay away from contamination by using puns on famous Bollywood songs and common Hindi phrases.
Giving safety tips and spreading important information through creative visuals is extremely important during such scenarios as it effectively conveys the message and increases its recall through specialised aesthetics. Brands from Healthcare Sectors as wells as hospitals need skilled creative support and branding expertise to help their communication achieve its goals, whether it is on social media or in print. 3 Dots Design has now created a USP for itself when it comes to hospital advertising through a range of projects that encompass outdoor & print, internal branding, social media presence, event branding and more across two of the country’s most influential cities – Pune and Hyderabad. If you are a hospital or a healthcare enterprise keen on taking the brand to the next level, connect with 3 Dots Design for holistic advertising & marketing solutions designed around your needs.