DOTTY DISSECTS THE DECLINE… (Part-1) of long-form storytelling in advertising!
Advertisements and advertising have undergone massive changes, especially when it comes to the traditional landscape of television. From Lijjat Papad’s bunny to the Hutch Pug and Vodafone Zoozoos. And from FMGCs to fin-tech players and even food delivery apps. There has been a big change in ‘what’ was being advertised and ‘how’ it was advertised. […]