Branding Agency Archives - Page 2 of 8 - 3 Dots Design Pvt. Ltd.

“Behind this mask, there is more than just flesh. Beneath this mask there is an idea… and ideas are bulletproof.” V for Vendetta was a book (later translated into a movie) way ahead of its time. It showed the real power of an idea and how it has no face. One person’s idea can become […]

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“Dormammu, I’ve come to bargain” must probably be one of the greatest lines ever in the MCU that the marketing & advertising fraternity would love to use over and over again. However, the advertising multiverse seems to have been using the “Darkhold” more than ever, casting some dark spells, taking shortcuts to fame or rather […]

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Time and time again, we have seen the world thrive on big ideas. Be it in the political realm or in the corporate world, big ideas have changed the way we perceive things. Lately, we have noticed that big ideas are shrinking and people no longer accept big ideas as a norm. Consumers are challenging […]

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The environment has taken on an “Activism” route and anyone who is in favour of the environment has been labelled as an “Activist”. Well, if that’s the need of the hour, so be it! Recently, we’ve seen quite a lot of people have chosen not to enter the socio-political drama even by talking about these […]

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In one of our previous articles, we had spoken about how sensitivity and sensationalism in advertising draw a fine line between each other and how using the five senses is a whole new ball game. In another article, we even spoke in length about one particular sense – sound, and how important role it plays […]

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It’s not an everyday affair that you are posed with questions like these! Sometimes, you randomly start humming a tune in your mind while stuck in traffic, reading a magazine (which people rarely do these days) surfing through your smartphone for memes or even while peeing. That’s because of something the advertising fraternity calls “Sonic Branding”. The […]

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A lot has been said and done on meme marketing, digital marketing, influencer marketing and so on. The objective of every type of marketing has always been either boosting brand awareness or sales. How often does “Viral Marketing” do that? And, does it even work in the first place? Do we have to make our […]

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Today’s social media world thrives on the fuel of likes, comments, shares and reposts. The major chunk of digital marketing depends on how much engagement the website or brand is generating. Everything revolves around consumers, sometimes in an intrusive manner. All this is in order to stay relevant and alive in the market. Well, speaking […]

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Times are changing fast and how! From a tech-savvy generation that evolved from sending emails once or twice a week from Outlook, to 100 SMS per day, to getting frustrated because of the EDGE, to surviving the 2G & 3G scams, 4G seems to have reached saturation point now. Advertising will soon give all the […]

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There was a time when memes were a sensation and the whole world was hooked on them. Everyone was creating one with the silly ‘Bitch Please’ face, the Sean Bean’s LOTR ‘One doesn’t simply…’ meme, and all the others that were like blockbuster hits in their own dimension. Today, they are more than just memes. […]

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Tag: Branding Agency

Who owns the idea? Brand or the Agency?

Dark patterns in the advertising multiverse!

Big Ideas shrinking and fading out?

Are consumers growing less environmentally friendly?

Brands that Sense the Essence of Marketing!

Can you hear these brands? All you need to know about Audio Logos!

Does Viral Marketing Work?

Organic vs. Paid: How much of our audience is real?

5G Enters the Ad Battleground

Who said Meme Marketing doesn’t need brains?