Social Media Marketing Archives - Page 3 of 8 - 3 Dots Design Pvt. Ltd.

In one of our previous articles, we had spoken about how sensitivity and sensationalism in advertising draw a fine line between each other and how using the five senses is a whole new ball game. In another article, we even spoke in length about one particular sense – sound, and how important role it plays […]

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It’s not an everyday affair that you are posed with questions like these! Sometimes, you randomly start humming a tune in your mind while stuck in traffic, reading a magazine (which people rarely do these days) surfing through your smartphone for memes or even while peeing. That’s because of something the advertising fraternity calls “Sonic Branding”. The […]

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A lot has been said and done on meme marketing, digital marketing, influencer marketing and so on. The objective of every type of marketing has always been either boosting brand awareness or sales. How often does “Viral Marketing” do that? And, does it even work in the first place? Do we have to make our […]

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Today’s social media world thrives on the fuel of likes, comments, shares and reposts. The major chunk of digital marketing depends on how much engagement the website or brand is generating. Everything revolves around consumers, sometimes in an intrusive manner. All this is in order to stay relevant and alive in the market. Well, speaking […]

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Times are changing fast and how! From a tech-savvy generation that evolved from sending emails once or twice a week from Outlook, to 100 SMS per day, to getting frustrated because of the EDGE, to surviving the 2G & 3G scams, 4G seems to have reached saturation point now. Advertising will soon give all the […]

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There was a time when memes were a sensation and the whole world was hooked on them. Everyone was creating one with the silly ‘Bitch Please’ face, the Sean Bean’s LOTR ‘One doesn’t simply…’ meme, and all the others that were like blockbuster hits in their own dimension. Today, they are more than just memes. […]

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A lot has been brewing in the international markets about how Indian brands are stirring up a storm. ‘Made in India’ is viewed through a completely different looking glass and that’s something that makes all Indians abroad, feel proud. There’s this least capitalist angle to it, but one thing’s for sure – Jingoism has hit […]

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Fun Fact: Mudra Advertising was an in-house agency for Reliance Industries with just 500 sq.ft carpet space, 15 employees and 40,000 startup capital. This piece of trivia is more than enough for any multinational or even a national company to think of starting an in-house advertising division. The phenomenon that Mudra (DDB Mudra Group) has […]

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You might already be aware of the new smart fitness brand in the market because of the mistakes it made in its ad. Yes! We are talking about Fire Boltt ‘Wearable Watch’ brand. The brand had some mixed reactions in social media, but overall, apart from the mistakes it committed in the ad, it did […]

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Imagine you have just begun watching Game of Thrones (popularly abbreviated as GoT)! You are in awe of the characterization, the visualization, the gore and all that made a book into a global phenomenon. Cut to, a few seasons later, you are watching the finale and all the momentum it built, all the characters that […]

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Tag: Social Media Marketing

Brands that Sense the Essence of Marketing!

Can you hear these brands? All you need to know about Audio Logos!

Does Viral Marketing Work?

Organic vs. Paid: How much of our audience is real?

5G Enters the Ad Battleground

Who said Meme Marketing doesn’t need brains?

Desi brands & their flashy jingoism abroad!

Why do brands rely more on in-house ad agencies?

How deliberate mistakes make the right noise!

How can bad writing make a pop culture fade out of trend?