Healthcare advertising is a very unique field and some advertising agencies take great pride in specializing for this sector. That’s because wellness marketing and advertising are a great way to establish a monopoly and create your own niche to attract similar clientele. While market areas may differ, and plans can vary with market circumstances, choosing a specialized healthcare advertising agency will definitely give you an edge over the competition.
Here are 3 USPs of an agency that specializes in healthcare advertising:
The medical sector is rooted in acute knowledge of science and proven facts. Advertising for a particular form of treatment needs a certain amount of sensitivity and restraint when it comes to the language as well as the visuals. The subject can be extremely technical and requires writers and artists who are fully trained in order to write meaningful advertising messages that are going to connect.
While it is true that advertising and branding for any sector requires thorough research, the consequences of inadequate research can be far more severe in the medical field, and may even result in lawsuits. The only constant is change, and that’s never been truer in the world of wellness marketing. Hospitals, practices, and enterprises often have to stay one step ahead to keep up with both competitors and patient needs.
Experience in offline as well as digital marketing for healthcare goes a long way in choosing the right advertising and marketing agency for your brand. More than looking for an agency with several awards and recognitions, one should choose an agency that has relevant experience in working with brands such as yours. If the healthcare advertising agency has in-depth knowledge of how the industry operates and extensively follows developing trends in healthcare technology, you can rest assured that you have found the right marketing partner for your healthcare enterprise.
3 Dots Design has now created a USP for itself when it comes to hospital advertising through a range of projects that encompass outdoor & print, internal branding, social media presence, event branding and more across two of the country’s most influential cities – Pune and Hyderabad. Jehangir Hospital, one of Pune’s oldest and most trusted medical care providers, were looking for a healthcare marketing agency that would elevate their brand without diverging far from the core values. After creating a campaign for ‘stroke care’ that excelled the expectations of medical professionals and patients alike, 3 Dots Design has been fulfilling every branding need, whether internal or external, with complete efficiency for close to two years. Adding a feather in the cap is the association with Femcity, a premier women and children’s health hospital based out of Hyderabad. As the agency conducting digital marketing in healthcare for Femcity, 3 Dots Design has been making the brand synonymous with complete women’s wellness for nearly a year now.
But healthcare marketing includes several aspects and avenues. The allied field of dental care is also a promising avenue for agencies. 3 Dots Design has experience in creating a complete brand identity for Dent Care, right from Corporate and Environment Branding to Campaigns as well as Social Media Promotion. The state-of-the-art equipment that all medical experts depend on also needs its own unique communication and branding. Pridex Medicare, a prominent leader in the surgical & healthcare equipment industry in India, is another client with 3 Dots Design. Trusted by over 6000 hospitals across India, the communication requirements of Pridex need to be precise and thus, utmost care is ensured by designers to meet the exacting standards. If you are a hospital or a healthcare enterprise keen on taking the brand to the next level, join hands with 3 Dots Design to experience the difference yourself!