Regardless of the field we work in, we are exposed to countless examples of branding in our everyday life. Don’t believe it? Think of it this way – which brand comes to your mind when somebody mentions three stripes? Adidas of course! That in an essence is the power of branding! Branding is the process of assigning characteristics and properties within and outside a product to give that product an identity which helps it to be recognized and differentiated in the market. The perfect blend of brand characteristics (logo, colour, font, slogan etc), uniformity all over the world, and innovative associations have resulted in developing Adidas as one of the most recognized brands across the globe.
But what exactly is branding and why is it so important for your business? Read to find out the 5 important types of branding and how they can help your business.
Corporate branding plays an important role in how an organisation is perceived by the society at large. This type of branding is used by businesses interested in creating and maintaining a good reputation. Corporate branding thus cuts across an organization’s services, products, employees, corporate culture as well as corporate social responsibility. Corporate branding is an effective method of ensuring continued recall amongst your target audiences.
Products launched in the market are highly dependent on retail branding for their awareness and sales. It is essentially used by industry giants to increase the interest of consumers and make product sales outpace the competition. A lot of money is spent to develop unique brand images that convince consumers to select their brand instead of others. Retail branding however requires a lot of planning. The right strategy needs to be adopted to ensure its success.
This is the most common and easiest type of branding. Product branding is a symbol or design that identifies and differentiates a product from other products. Product branding is very easily noticeable when you walk through a supermarket filled with different products as most products are branded with a unique colour, design and logo.
Remember the successful campaigns by different states like Rajasthan and Madhya Pradesh to increase their tourism business? They are most easily recognizable examples of ‘Geographical Branding’ and they sure leave an impact! Geographical branding focuses on the unique traits of a specific area or region as the selling point of a particular place and why you should visit. The promotion of Mumbai’s iconic Vada Pao or Hyderabad’s biryani is also an example of how successful geographical branding can help businesses achieve city-centric goals.
Co-branding is a unique movement that encourages partnerships amongst brands. CO-branding can occur when you buy a certain product and get another freebie product which belongs to a different brand. This essentially exposes the customer to two different brands without initiating competition.
3 Dots Design is a leading branding agency based in Pune, specializing in all types of branding as well as digital and mainline advertising. Get in touch with us to fulfill your branding needs effortlessly.