3 Dots Design Pvt. Ltd. | Blog
  • Home
  • Blogs
  • Portfolio
  • Contact us

Recent Posts

  • How to Get SMART with Digital Marketing
  • Say It with a Hashtag!
    Script a Social Media Success Story with a Hashtag
  • Psychology of Digital Marketing: 7 Truths that Influence Consumer Behaviour
  • Hyperlocal Marketing Poised to Empower the Future of SEO
  • Let Timely & Keen Social Listening Empower Your Brand

Archives

  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • June 2019
  • May 2019
  • April 2019
  • February 2019
  • January 2019
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • November 2017
  • October 2017
  • September 2017
  • August 2017
Advertising Agency , Advertising Trivia , Agency Life , Branding , Creative Agency , Digital Marketing , e-mail Marketing , Healthcare Branding , Print Advertising , Real Estate Marketing , Social Media Marketing , Startup Agencies

Advertisers, Assemble: Affiliate Marketing for beginners!

by 3dots-blog November 25, 2021

A Creative Director once said, “There was an idea, to bring together, a group of remarkable people, to see if we could become something more. So when they needed us, we could fight the battles that they never could…” sounds very familiar, right? Well, advertising follows the same ideology. This article would marvel at the advertisers and marketers who assemble to fight the battles that our clients never could. We would be talking about ‘Affiliate Marketing’ and how reaching out and joining hands with the best in the industry is always way better than flying solo.

Affiliate Marketing: The Origin

Affiliate Marketing, in simple terms, is an advertising model where the third-party publisher is compensated to generate leads or traffic to the brand’s products or services. A brand can have multiple affiliate marketers, and vice versa. Essentially, this is a performance-driven way of marketing where the ‘selling’ part is outsourced across a wide network of affiliates.

Imagine! Star-Lord trading The Orb to the right seller and landing in Knowhere. The Collector can be referred to as the intergalactic Affiliate Marketer. That’s the kind of reach Affiliate Marketing has. But, don’t get bamboozled by the mystery of the marketing models. There are different types of Affiliate Marketing that brands can choose from.

The Multiverse of Marketing

Just like every MCU series now is redirecting the audience towards the possibilities of a multiverse and branching out infinite timelines, Affiliate Marketing also branches out into three types:

Unattached Affiliate Marketing: This is where the mantra of #LinkInBio pops up on every random site for every random product. Basically, there’s no connection between the promoter and the brand whatsoever and this is merely a revenue-generating model for the promoters.

Technically speaking, this type of Affiliate Marketing is a basic PPC campaign and the focus lies on the money that the promoter gets rather than customers whom they address. You ask them to say Hail HYDRA and they’ll turn it into a hashtag! All they do is put up an affiliate link or a tag of “Sponsored Content” in Google AdWords, Facebook Ads, etc. and they’ll even say ‘Hail HYDRA’ if you ask them to. That’s why it is important to feel related to the brand, and the next type of Affiliate Marketing is exactly here to solve that purpose.

Related Affiliate Marketing: This is where the promoters can actually make their presence felt online. This is a graduated version of the #LinkInBio thing where the promoter is related to the brand but may or may not be using the actual product or service. For instance, Gadget Guru may not be using every product he features on his platform, but he does endorse a few brands. The affiliate marketer can promote the brand via blogs, podcasts, or videos on social media.

Trust is essentially the prime stimulus in this type of Affiliate Marketing where the brand has to trust that the affiliate marketer is right for their product or service, and the affiliate marketers have to trust that they will do justice by promoting the right attributes of the product or service. One wrong move and SNAP! Everything that you worked for, will bite the dust. That’s the reason a promoter has to be involved in the experience to actually promote it genuinely, and the next type of Affiliate Marketing helps them do it seamlessly.

Involved Affiliate Marketing: This is the ideal form of affiliate marketing used in the food & beverage and the tourism industry where the promoter is completely involved in experiencing the product or the service. This is where the tag of “Highly Recommended” gets its due prominence.

However, with great power, comes greater responsibility to influence the followers to go for the right product or service. This type of Affiliate Marketing is completely opposite to the first type where you’re not even seen. Here, it’s your reputation that will generate leads & revenue, more than the brand.

In the long run, these types of Affiliate Marketing build trust and authenticity with the brands and with the customers as well.

At 3 Dots Design Pvt. Ltd., it is our prerogative to be one of the torchbearers of branding and marketing in Pune with expertise in digital, print and multimedia advertising. Being a 6-year-old kid in the advertising industry, we have a fair share of affiliate marketers who help us serve our clientele with the best possible outcomes and ensure that we deliver what we promise. If you feel that your brand needs to find the right universe to shine, Advertisers will Assemble at 3 Dots Design to fight your battles.

Share
Tweet
Share
0 Shares

3 Dots DesignAd AgencyAdvertising AgencyAffiliate MarketingAgency LifeAV ProductionBest Advertising AgencyBest Digital MarketingBrand LogosBrand Logos with Statutory WarningsBRANDINGBranding AgencyCreative Advertising Agencycreative agencyDesign FirmDigital MarketingmarketingMarketing AgencyMultimedia AdvertisingPPC CampaignPRINT MEDIAPublishersPunePune Advertising AgencySocial MediaSocial Media MarketingStrategy PlanningTop Advertising Agency

  • Previous What’s the Buzz? All about Buzz Marketing!4 years ago
  • Next Copywriting Tips: Transforming businesses, word by word!4 years ago

Quick Links

  • Work
    • Paranjape
    • Jehangir Hospital
    • Life 360
    • 7 Plumeria Drive
    • TMR Group
  • Solutions
    • Print Media advertising
    • Brand Strategy & Planning
    • Digital Marketing
    • Events & Exhibitions
    • Media Planning
    • AV Production
  • About

Categories

All Rights Reserved © 2021 3 Dots Design Pvt. Ltd.