3 Dots Design Pvt. Ltd. | Blog
  • Home
  • Blogs
  • Portfolio
  • Contact us

Recent Posts

  • ChatGPT has entered the game!
  • Rules are Changing in Celebrity Endorsements!
  • How can Gen Z uplift the Brand Reputation?
  • The roadmap ahead for content-led commerce in 2023!
  • 2022 Wrapped!

Archives

  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • June 2019
  • May 2019
  • April 2019
  • February 2019
  • January 2019
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • November 2017
  • October 2017
  • September 2017
  • August 2017
Advertising Agencies , Branding , Creative Agency , Digital Marketing , Healthcare Branding , Hot Trends , Print Advertising , Real Estate Marketing , Restaurant Branding , Social Media Marketing , Startup Agencies

What’s the Buzz? All about Buzz Marketing!

by 3dots-blog November 18, 2021

The advertising fraternity has been bombarded with briefs (sometimes merely on SMS texts or WhatsApp messages) about creating a ‘buzz’ about their products or services through “teaser” campaigns. In the marketing world, there’s a name for this kind of activity – Buzz Marketing or what they call ‘Viral Marketing’. How did it start? Why do people still use it and does it even have a future? The article will address these questions, without beating around the bush.

Buzz Marketing for Dummies!

In our previous article where we spoke about ‘Word-of-mouth Marketing’, we talked about how organic communication can create buzz. Talking about Buzz Marketing, this is the kind of technique that emphasizes enhancing the potential effect of ‘Word-of-mouth Marketing’.

The most iconic global teaser communications are always done by the film industry where they promote an upcoming movie via teaser trailers. And that’s how the whole story of buzz marketing began, so to say. A week before the movie was released, a poster would be put across the streets about the film along with the theatre where it would be played.

Today, with the help of technology, the kind of innovation that happens in creating teaser communications is immense. Some production homes go over the top and create teasers that are just perfect enough for the audience to attract to the movie theatres. One such huge innovation (call it a risk) is taken by an artist at heart, renowned American actor, fashion designer, director and producer – John Malkovich. He’s made a movie that this generation would never be able to watch. The film is slated for 2115 release and the first teaser for the film was launched 100 years before the release date. Guess the movie name? Duh! 100 Years! In a world where teaser communication is expected to be published yesterday, John Makovich stated that he was inspired by Louis XIII Cognac which takes exactly 100 years to make one bottle.

In a way, this defies the whole purpose of a teaser. It’s not like the teaser is aimed at one generation, revealer for another and follow-up for yet another generation. The entire set of communication should be aimed at one single audience and that’s how we would be able to measure its effectiveness (if we’re alive). This brings us to the next logical question. What’s the purpose of a teaser communication or ‘Buzz Marketing’ anyway?

What’s in a Brief?

In simple words, it depends on the communication objective. Whether the idea is to merely create a buzz about the brand, product or service or to instigate the sales process, the brief should ideally define the purpose.

If you look at some of the most famous buzz marketing examples, ALS Ice Bucket Challenge tops the list. The objective, in this case, was clear – to create awareness about the Amyotrophic Lateral Sclerosis (ALS) disease. Some of the most renowned CEOs of the world took up the challenge, which was later mimicked by Indian celebs as well. Another big example of buzz marketing that goes without saying, quite literally, is the “Shot on iPhone” campaign. These were the only three words that worked well for the brand and it needed nothing more or nothing less. This campaign thought was later replicated by OnePlus as a watermark on their pictures, which is now a global phenomenon too.

CODENAME Buzz!

Talking in the Indian context, and more specifically, in the real estate context, this is where one can say that, even a thesaurus feels exhausted. It all began with the trend of using codenames instead of the actual name of the project. Even before real estate latched onto this concept, it was used by the military (for espionage and counter-espionage) and tech companies (as working titles). But, when VTP used it for Codename PEGASUS, they shifted the entire perspective on Buzz Marketing.

Social Media is the predominant factor in buzz marketing and influencers around the world use this tool to promote the brand. Be it for giving rave reviews about a particular product or service, sharing your experience about the holiday resort you’d recently been to, or talking about the food you loved at your favourite hangout place, buzz marketing goes places to make “Influencer Marketing” evolve.

At 3 Dots Design Pvt. Ltd., our job revolves around creating the buzz for our brands in every possible manner. Be it for pre-launch, launch or post-launch, being one of the best advertising agencies in Pune, we ensure that the brand reaches the right audience and makes the right kind of impact using the right marketing tools and techniques. Yes! That’s about it.

Share
Tweet
Share
0 Shares

3 Dots DesignAd AgencyadvertisingAdvertising AgencyAgency LifeAV ProductionBest Advertising AgencyBest digital marketing agencyBrand LogosBrand Logos with Statutory WarningsBRANDINGBranding AgencyBuzz MarketingCreative Advertising Agencycreative agencyDesign FirmDigital MarketingInfluencer MarketingInnovationmarketingMarketing AgencyPost LaunchPre LaunchPRINT MEDIAPunePune Advertising AgencySocial MediaSocial Media MarketingStrategy PlanningTeaser CommunicationTop Advertising AgencyWord Of Mouth Marketing

  • Previous Taking ‘Indian’ Stock of the ‘Images’ situation!1 year ago
  • Next Advertisers, Assemble: Affiliate Marketing for beginners!1 year ago

Quick Links

  • Work
    • Paranjape
    • Jehangir Hospital
    • Life 360
    • 7 Plumeria Drive
    • TMR Group
  • Solutions
    • Print Media advertising
    • Brand Strategy & Planning
    • Digital Marketing
    • Events & Exhibitions
    • Media Planning
    • AV Production
  • About

Categories

All Rights Reserved © 2021 3 Dots Design Pvt. Ltd.