PRINT MEDIA Archives - 3 Dots Design Pvt. Ltd.

The moment we talk about luxury brands, everything European (French & Italian, mostly) comes to our minds – Louis Vuitton, Versace, Dolce & Gabbana, Givenchy, Lamborghini, Gucci, Cartier, Swarovski, Hugo Boss… the list can go on and on. Do they even need to advertise their brands? Well, definitely not like how we do for other […]

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We’re back again, walking on the thin ice of ‘language’ across our nation. No! We’re not here to debate what our national language should be. Instead, we’re here, to promote multilingual marketing and how important it is in a nation that speaks diverse languages with rich histories of their own. Every language is indeed important […]

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Now that CRED is on a crusade to promote fresh talent (along with the nostalgic evergreen ones), it seems like advertising has slowly started to evolve. Enough glorifying the cricketers who are or aren’t legends. Today, the nation is witnessing an upsurge in non-cricketing stars, basking in the spotlight, or shall we say, ‘sport’light? For […]

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Creating content is an art. Making the audience consume it is another ballgame. When you are in the field of advertising, these arts collide and we need to master a new kind of art, every single day. Ever since digital marketing has made its mark in the industry, content marketing has taken a new avatar […]

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Looks like Elon Musk finally got what he wanted, which he usually does! The Twitter takeover was rather a dramatic one! Many are still wondering if this move is an ostentatious display of wealth or a well-planned, well-thought strategic decision. The ideologies that Elon Musk has, with which he has taken this decision, seem to […]

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Just when we thought we’ve reached the peak of innovation in advertising, something hit, unlike the Titanic that crashed into the iceberg. This phenomenon, that hit the advertising world, was a non-existent, discredited, unoriginal form of self-satisfying software that we called ‘Deepfake’. In technical terms, the right jargon is “Synthetic Art” and advertising found a […]

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Who says that we’re easy to impress? We are swayed away by anything that we see on “The Internet” and sporadically surrender to the insta-temptations? Well, you’re right, and you’re wrong at the same time. It’s like the Schrödinger’s Cat reference is more relatable than the marketing strategies used to influence the millennial generation. This […]

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The nightmare has begun for the common man. Firstly, the Russia-Ukraine war impacted things more than just the stock market. Secondly, the Sri Lankan crisis created a crater in our economy with its overall effect reflecting on the rising fuel prices. Now that we thought we can bank on the electric vehicles as an effective […]

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We were about to recover from the economic aftermath that Russia-Ukraine caused to our nation, we are facing yet another catastrophe in two of our neighbouring nations, Sri Lanka & Pakistan. While the former plunged into an economic crisis, the latter is facing political turmoil and there’s a new Prime Minister. We are yet to […]

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The delivery game was getting all nice and cozy in the Indian delivery market, but then Zepto hit them with a mighty uppercut. The moment Zepto stepped into the ring, it ruffled the rest. Zomato was still recovering from its IPO downfall, and then it had to deal with the new delivery deadline. The game […]

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Tag: PRINT MEDIA

Luxury Marketing: The affluent side of Indian buying behaviour!

Multilingual Creativity: Secret of successful marketing campaigns!

Ad Spotlight: Time for Non-cricketing Sports Stars to Shine!

All you need to know about Hub & Spoke Content Marketing!

Twitter Takeover: What does it mean for Advertisers?

Synthetic Art of Advertising: Future isn’t Real Anymore?

Marketing strategies for the Millennial Minds!

EV – Extremely Volatile or Efficiently Valuable?

Flares of Sri Lankan Crises burning Indian Customers’ Pockets!

10 Minutes Delivery: Where are we going with this?