Who says that we’re easy to impress? We are swayed away by anything that we see on “The Internet” and sporadically surrender to the insta-temptations? Well, you’re right, and you’re wrong at the same time. It’s like the Schrödinger’s Cat reference is more relatable than the marketing strategies used to influence the millennial generation. This article (fortunately or unfortunately) talks about the latter.
Connection over Communication
The millennial generation today, faces the challenge of consuming data. Sometimes, too much information and too less knowledge can also lead a brand into the greatest of depressions the world economy has ever seen. The consumer is offered so much data, if it were food, the customers would be pressed charges for gluttony. That’s the real deal. The brands are providing too much “Marketing Communication” for the customers, rather than seeking “Connection”. Just like the “Big Bang Theory” reference seemed very rad, the millennial generation hopes that the brand deploys such content for them to consume. Ask them about their likes and dislikes, and they will precisely funnel them down to things that are quite niche in the market. When the brands connect with customers on that level, it’s game on.
Credibility is the key
When the millennial generation finds something cool on the internet, they first check the website of that particular product/service. The digital-savvy lot is educated enough to identify which ones are serious and which ones are gimmicky. Brand loyalty is something that the millennial generation handpicks based on their experiences. So, when the brands demand loyalty from customers, they should also offer authenticity and stay emotionally relevant to their products/services and to the customers.
Millennials love to be in the spotlight
If a brand believes in the ‘one-size-fits-all’ theory, millennials are likely to keep such brands at bay. If the product/service is designed to keep the millennials at the epicenter, the sales are likely to skyrocket, not because the product/service is good, but mainly because it is thought about by the millennials.
When you ask these cohorts about what they feel and how they feel about a particular product/service, the answers will begin to flow. As per a recent study, 60% of consumers believe that user-generated content (UGC) is the most authentic (thrice than that brand-generated) content. This is the kind of generation that hates to be kept waiting. When they answer your questions promptly, responses from the brand should be likewise. Make them involved in your brand storytelling process, they will enjoy a great deal of satisfaction and a sense of ownership that would lead to long-term brand loyalty.
Bring in some influencers, focus on developing mobile-friendly UI/UX, deploy CRM tools, leverage context-based advertising, and personalize every message that goes out to the millennial generation. This will enable the brand to establish its footprint on the social media platform. When the millennials see the value, they will probably stick with the brand for a longer time.
At 3 Dots Design Pvt. Ltd., we believe that we offer creative content to customers of every generation with our ‘one-size-never-fits-all’ theory. It means that every communication that we design, incorporates this nitty-gritty. Being one of the best ad agencies in Pune, our team is built with millennials who understand the needs and wants and work tirelessly towards ensuring they are met because we see value not only in monetary terms but also in terms of emotional connect, quality of product/service or rationale. Making our communication future-proof is how intend to churn out successful campaigns on a daily basis. Too good to be true? Visit our website www.3dotsdesign.in to check out our most famous campaigns, or get in touch with us at contact@3dotsdesign.in to strategize one for your brand.